Ahead of the 2013/14 football season, Puma launched a new virtual football community, the Puma Football Club. On the new platform www.pumafootballclub.com, Puma invites football fans worldwide to complete fun and unique challenges, win exclusive prizes and engage with their favourite football stars.
Featuring Puma’s star players and proud club members including Cesc Fàbregas, Sergio Agüero, Marco Reus, Yaya Yaya Toure, Radamel Falcao and Gianluigi Buffon, the community provides fans with more access to their footballing heroes. Star challenges presented by the legendary Thierry Henry encourage fans to propose creative suggestions for players to incorporate on the pitch and in their life, with the most innovative ideas rewarded with money can’t buy prizes.
Fans get to show off their skills and creativity on the pitch and connect “from member to member” with Puma players. From signed boots to being re-tweeted by international players, community members get closer to the game, as well as winning product discounts. In addition to the challenges, prizes and player access, the new platform enables football fans to experience the latest Puma products and be the first to find out about boot and kit introductions.
“As a professional footballer, it is always satisfying to engage with passionate fans, so this new community is a great way to build relationships with fans in a deeper and meaningful way. Rather than just signing autographs, fans and players here actually get to connect more closely and speak one global language, the language of football,” said Henry.