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adidas unveils Marhaba: The official Match Ball of AFCON 2015

Today, adidas and the Confederation of African Football (CAF) presented Marhaba, the Official Match Ball for the Orange Africa Cup of Nations, Equatorial Guinea 2015.

Taking inspiration from the intricate history of the tournament and its famously passionate fans, Marhaba was designed in collaboration with the Confederation of African Football.

The distinctive gold and blue colouring on the ball represents the contrasting landscapes of the continent, from the Sahara desert to the bright azure sky.

The ball will be officially presented during the tournament draw in Malabo, Equatorial Guinea on Wednesday 3rd December by members of the Confederation of African Football and Local Organising Committee.

Marhaba, like its counterparts in regional and international tournaments, has gone through a thorough testing process to make sure that it is suited to the playing conditions during the tournament.

The technology incorporated into the bladder and carcass of Marhaba is identical to the Brazuca (2014 FIFA World Cup Brazil) and the ever popular UEFA Champions League™ Official Match Ball."Marhaba", the Official Match Ball for the Orange Africa Cup of Nations, Equatorial Guinea 2015, is available to buy at selected adidas retail outlets and associated stockists from Monday 1st December.

Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball.

To find out more about the Orange Africa Cup of Nations, Equatorial Guinea 2015, join the CAF official platforms at www.facebook.com/AfricaCupOfNationsOfficial or on Twitter: @CAF_Online.

adidas launch glow in the dark Hunt Series

Today, adidas has unveiled a brand new limited edition Hunt Series, which includes the exclusive Predator Instinct Hunt, marking the final evolution of the Instinct range on the boot’s 20th anniversary.
The immersive green colours of The Hunt Series glow in the dark and will ensure players stand out across the globe as the nights get ever darker this winter.
The technology and unique colourways will also feature on new versions of the f50, 11Pro and Nitrocharge, with the boots retaining the lethal zone, control pad and pass pad technology of the Predator Instinct, as well as the next-generation lightweight skin for the f50 boots.

The Hunt Series also includes a Free Football range of four non-cleated glow in the dark shoe models, where the changing skin of the Predator allows players to”hunt in the dark” on street, on court, or in the cage.

To commemorate the 20th anniversary of the Predator, The Hunt Series is the final edition of the 14 special Predator Instinct boots that have been launched during 2014. The latest collection follows the Predator Instinct Supernatural, theCrazylight Pack and the Revenge Pack, a heritage set of three Predators based on the original designs of the 1994 Predator, the 1998 Accelerator and the 2002 Mania.
The Hunt Series is available to buy at www.adidas.com from today, Tuesday 25th November.

adidas miCoach SMART BALL

adidas miCoach SMART BALL has been selected as a 2015 CES Innovation Awards, Best of Innovation Honoree in the Fitness Sports & Biotech product category.

The adidas miCoach SMART BALL released in June this year is a Bluetooth Smart and app-enabled football with integrated sensor technology for dead-ball kicking training such as penalties, free-kicks, shooting, corners, long passes and goal kicks.

miCoach SMART BALL relays data on how hard it has been struck, offers visual flight trajectories, depicts ball spin and shows impact points via the adidas miCoach SMART BALL app.

The highly anticipated 2015 Best of Innovation award announcements, made today during the CES Unveiled New York press conference, is attended by elite industry media eager to learn about this year's Innovation Award Honorees.

Returning to New York for its tenth year, CES Unveiled New York provides a sneak peek at the year's most innovative products and technologies just two months before the International CES which will be held in Las Vegas. The annual showcase and networking event draws dozens of exhibitors and more than 400 media and attendees.

Christian DiBenedetto, adidas senior innovation director said, "We're delighted that adidas miCoach SMART BALL has been recognized at the CES Innovation Awards. The nomination is testament to the design of the product and recognition of the innovation and technology that adidas puts into its products."

adidas was founded on one simple mission: to make athletes better. To do so, adidas has created an ecosystem of miCoach products designed to enable everyday athletes to achieve their physical potential by combining elite level sports science and wearable technology with real-time coaching and actionable training plans.

Puma evoPOWER Tricks FG Balotelli

PUMA designers sat down with striker Mario Balotelli to discuss what motivates and moves him in the world of football and beyond.

He discussed the values that he lives by and his drive to be a humble player and person. (In fact, he’s said many times before that he doesn’t believe in celebrating his goals; it’s his job.) The conversation also covered his tattoos, specifically his tattoos featuring famous quotes.

The resulting Tricks execution features one such quote plus the words Professionalism, Endeavor, and Humility to demonstrate his goals in life and on the pitch. Balotelli will lace up in these custom boots on November 8, 2014.

PUMA will launch a series of Special Edition Tricks boots, the first of which is being launched for Balotelli today (8 November 2014). There are only be 10 pairs available, retailing at R3999 each and can be found at Rashid Cassim.

adidas releases Predator Instinct Supernatural

Today, adidas has unveiled a special edition Predator Instinct boot in time for Halloween as part of the 20th anniversary celebrations of the Predator.

The brand new Predator Instinct Supernatural, launched alongside the adizero f50 Supernatural, aims to thrill players and fans alike with inspiring luminous colours, as the skin of the Predator boots adapt and evolve in order to be seen on the darkest of nights.

The new boots will be worn by all adidas Predator and f50 players from October 31st onwards. The boots will retain the lethal zone, control pad and pass pad technology of the Predator Instinct, as well as the next-generation lightweight skin for the f50 boots, all with an added Halloween twist aimed at giving the opposition a real fright.

To commemorate the 20th anniversary of the Predator, the Predator Instinct Supernatural boots are one of the 14 special edition Predator Instinct boots to be launched during 2014. The latest collection of boots follow the Crazylight Pack and Revenge Pack, a heritage set of three Predators based on the original designs of the 1994 Predator, the 1998 Accelerator and the 2002 Mania.
The Predator Instinct Supernatural and adizero f50 Supernatural boot will be available to buy at www.adidas.com from 31st October.

Football4all launches in Gauteng with adidas

Today, adidas South Africa supports the official launch of the Johannesburg branch of the Football4All initiative – a grassroots football programme developed by a number of former South African international football players who will contribute in coaching novice primary school children.
“Since our launch earlier this year we have seen an overwhelming demand for the programme amongst scholars of all ages. The lack of ‘development’ of football particularly at grassroots’ level explains the great interest in the Football4All project”, says George Dearnaley, former Bafana striker and Director of Football4All. “Together with formidable former international players and coaches, we are determined to ensuring that the game is accessible to all young girls and boys in South Africa and that the proper basics are taught to them,” he continued.
Football4All is open to boys and girls – aimed at promoting a healthy and active lifestyle amongst primary school children. It is currently active in the Mitchells Plain and Khayelitsha clusters and today will launch in Gauteng.
Adrian de Souza, Sports Marketing Team Manager of adidas South Africa: “We are excited to see the programme grow so rapidly in a short space of time. Over the 3 year agreement, we will support the programme as a technical sponsor, providing all kit and equipment for the duration of the programme and look forward to this project growing even further, across the country”.
Other former South African international football players involved in the programme include Gerald Stober, Andrew Tucker, Duncan Crowie, Brian Baloyi, Desiree Elis, and David Nyathi, Matthew Booth and Jabulani Mendu, some of whom will be present to coach at the launch In Alexandra today. Other names such as Fani Madida are set to support the programme as it grows in strength.

PUMA introduce new evoSPEED 1.3 colourway

PUMA has refreshed the evoSPEED 1.3 boot, releasing a sleek new black, white and pool green colourway. The evoSPEED 1.3 is an innovative lightweight boot that helps players optimise their performance on pitch by moving with greater speed and agility. PUMA’s star players including Sergio Agüero, Radamel Falcao and Antoine Griezmann will be wearing the new colourway on-pitch.

The design and performance innovations of the evoSPEED 1.3 football boot combine to facilitate speed, every detail having been created with this in mind. Lightweight materials and the flexibility of the boot helps players manoeuvre the ball more effectively. Combined with increased control and grip thanks to the super thin microfiber, this is an ideal boot for quick strikers and midfielders who want to ensure the best control and touch of the ball, whilst keep a high pace around the pitch.
Comfort and stability have also been fully considered with the evoSPEED 1.3. The external midfoot cage wraps around the outside of the boot, providing stability for the player and a new optimised footbed helps give a snug fit for comfort.
PUMA player and Manchester City star striker Sergio Agüero said; “This latest evoSPEED colourway is a more classic design, more like how football boots used to be.  I like it a lot, PUMA have done a great job with it, and I’m looking forward to wearing it on the pitch.  It’s been a really good start to the season for me, my fitness is good now and I’m scoring goals which makes me happy. There’s no doubt this evoSPEED boot helps me get the space I need to do that.”
The new black, white and pool green evoSPEED 1.3 is available in-store in South Africa from December 2014 and will retail for R2299. A full collection of training apparel, goalkeeper gloves and other accessories will also be available.

adidas reveals predator crazylight for 20th anniversary

For the first time game-changing adidas Crazylight technology has been brought to the iconic adidas Predator boot. To celebrate the 20th anniversary of the Predator, the Predator Crazylight is one of the 14 special edition Predator Instinct boots that will be launched during 2014. The boot is part of a new Crazylight Pack, featuring new versions of the Predator, f50, 11pro and Nitrocharge.
To commemorate the 20th anniversary of Predator, adidas has already released the Revenge Pack, a heritage set of three Predators based on the original designs of the 1994 Predator, the 1998 Accelerator and the 2002 Mania. With the Crazylight Pack, adidas is bringing ground-breaking lightweight technology to this legendary boot.
Crazylight technology launched in April 2014, with Real Madrid’s Gareth Bale wearing the Crazylight f50 during their successful UEFA Champions League campaign. adidas has dominated the football “lightweight” category since the introduction of the adidas adizero™ f50 in 2010, and that continues with the Crazylight Pack. The new Predator Crazylight weighs just 215g, with the f50,11pro and Nitrocharge boots weighing in at 140g, 180g and 225g, respectively.
The Predator Crazylight has been designed to combine the complete control of the Predator Instinct with the lightweight technology of the Crazylight range. The boot retains the lethal zone, control pad and pass pad technology of the Predator Instinct while introducing sprintframe technology, which drastically reduces weight while maintaining the trademark control of the Predator range.
For the f50 and 11pro the adidas Innovation Team developed an innovative next-generation lightweight skin, drastically reducing the weight on the upper part of the boot while still guaranteeing high quality and performance.
The boots have been tested by the best footballers from across the globe, resulting in a design that will allow them to play faster and better than ever before. For the first time, this state-of-the-art technology has been rolled out across the entire adidas boot range.

Mercurial Superfly CR7 shines bright for Ronaldo

Portugal superstar Cristiano Ronaldo is set to debut his New Mercurial Superfly CR7 this weekend in Madrid.  The new boot features a classic black Mercurial Superfly silhouette with a shimmering twist and is available in both a high- and low-cut version.

“These new boots are well-suited for me because they’re elegant, beautiful, and they really shine in a new and different way,” said Ronaldo. “I’ve always liked trying out new boots, new collections, new colors.  Obviously it’s a special game against a big team this week, and  I’m excited to play in boots that I feel so good in.”
“Our team was really inspired by the idea of taking a classic color and making it look totally new,” said Max Blau, VP Global Football Footwear.  “What we’ve done here is create a completely new way to look at black.  This boot should set a new bar on-pitch.”

The shimmer effect of the new Mercurial Superfly CR7 is created through a new iteration of NIKESKIN technology.
“We knew we wanted to create this shimmering effect on-pitch, and do something that would really stand out in the sun or under lights, but it took us many iterations to get it just right,” said Blau.  “The idea was inspired by Cristiano,” added Blau.  “His technical ability makes him the best attacking player in the game, and the way he shows up in big matches and really shines, is what makes him the best there is.”
The Mercurial Superfly CR7 is also built specifically for speed.  With a dynamic fit collar that locks down the player at full speed, the micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control.  A highly responsive carbon-fiber plate is designed to further provide explosive speed in all directions.
“When Cristiano saw the boot for the first time, he instantly took to it,” said Blau. “He told us he loved the sophisticated elegance of the boot and the fact that it looked fit for a ‘Gala’.”
The new Mercurial CR7 is also available in a Mercurial Vapor X silhouette, allowing players to decide which collar height is best for them.  The Mercurial Vapor features a tongue-less upper that wraps the foot for locked-down fit, and a micro-textured synthetic upper.
The Mercurial Superfly CR7 and Vapor X will be available to purchase exclusively through the Nike Football App for iOS and Android starting October 23, and more broadly through nike.com on October 24. The full CR7 collection will be available at nike.com beginning November 6.

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