Absa
and the Premier Soccer League (PSL) today announced an agreement has been
signed that will extend Absa’s title sponsorship of the Absa Premiership until
2017.
Absa,
recent winner of the top banking brand award in the Sunday Times Top Brands
survey for the 6th year running, first secured the title sponsorship rights to
South Africa’s most sought after prize in soccer in 2007. Today’s renewal will run for five years until
the end of the 2016/17 season.
Announcing
the deal, the Absa Head of Marketing, Sizakele Marutlulle said: “The Absa
Premiership is one of the best-known and most popular sporting properties in
Africa and provides excellent support for our business and marketing
strategies. We are delighted to extend the connection of the Absa brand with
the Premiership and its passionate supporters across South Africa.”
“The
PSL offers a fixture filled with week in and week out of emotional engagement
with the loyal supporters and fans of the beautiful game. Listen carefully when
the supporters of PSL clubs converse, they do not say their club won or lost,
they say we won or we lost. This is the kind of ownership that cannot be
achieved through generic advertising. It is astute of Absa to partner with the
PSL in the delivery of this exciting Premiership whose winner is not
predictable. The excitement is guaranteed to go to the wire. The Absa Premiership has given renewed
meaning to the saying, it ain’t over until the fat lady sings”, said Dr Khoza, the
PSL Chairman
“In
the last two seasons the battle for the Absa Premiership crown have gone down
to the last weekend and we look forward to another exciting season kicking off
this weekend. We also want to thank the
PSL for their support and partnership and look forward to another thrilling five
years, ‘’ said Marutlulle.