adidas is proud to unveil limited editions of two of their most
popular football boots: the iconic Copa Mundial and the ferocious adizero f50.
Released
in 1982, the Copa Mundial is the best-selling boot in football history and has
been worn by some of the all-time greats including Franz Beckenbauer, Michel
Platini, Zico & Karl-Heinz Rummenigge. Since then it has been sold over 10
million times and was actually the last revolutionary product innovation
created by sporting goods legend and founder of the adidas brand Adi Dassler.
He had been personally involved in the early development of the original Copa
Mundial before he passed away in 1978.
adidas
will release a limited number of pairs of the special White Copa Mundial
available to footballers globally and they are sure to become a collector’s
item when they go on sale in November in South Africa.
Going
through only very slight changes since the boot was designed for the 1982 FIFA
World Cup™ in Spain, the Copa continues to be made in Scheinfeld, close to
adidas HQ in Germany. It boasts a kangaroo-leather upper and additional leather
provided on the heel, intended to improve durability and stability.
The
new boot maintains the same qualities and feel of the traditional version but
the colourway has been reversed with white being the prominent colour,
launching the boot into the modern game.
The
other special edition boot, the Yamamoto adizero f50 stems out of the
collaboration between adidas and the well-known, award-winning Japanese fashion
designer Yohji Yamamoto. This marks the latest in a line of premium football
boots that further entrenches adidas at the forefront of modern football boot
design.
The
front of the boot displays a pair of imperial lion-dogs who, in ancient times,
guarded the emperors of Japan who used to live on sacred ground. This
traditional design has been placed in the context of Japan’s modern sci-fi
culture creating a spiritual connection between the past and the future. The
result is an unexpected design that draws inspiration from the fashion world in
order to make a bold statement on the football field.
Yohji
Yamamoto explained: “My inspiration is a mixture of ancient traditions and
modern sci-fi from Japanese culture… I hope the inspiration of the boot
harmonises the players and gives them extra confidence to express themselves
without any fear. People should feel free to express themselves. Just follow
your own instinct.”
Only
2,000 pairs of the visually striking f50s will be available globally and the
boots are sure to excite fans when they go on sale in South Africa from the 28th
October at R 2999.00 at the V & A adidas Concept Store, Mike’s Sports and
Rashid Cassim Sports & Footwear Distributors.
The
White Copa Mundial will be available for purchase in Rashid Cassim Sports &
Footwear Distributors for R1999.00.
For
up-to-date news from adidas South Africa visit the adidas South Africa news stream, adidas.co.za/football and follow @adidasZA on Twitter to join the
conversation.
