Gamedayplus to enhance tournament action for fans around the world – with
this season's UEFA Champions League in full swing, adidas has launched an
innovative social media campaign for fans to enhance their match-day and
tournament experience. adidas Gamedayplus is a mobile led, second screen social
platform which aggregates the best UEFA Champions League content from adidas
football, adidas players and clubs, journalists and super fans and adds this to
a user's existing twitter feed. The season-long interactive platform will
enable fans across the world to engage in "real-time" to enhance
their tournament experience in a new and exciting way.
Gamedayplus will be predominantly driven through twitter
(@adidasfootball) but will
live on adidas.com.
The platform ‘gamifies’ the viewing experience of the UEFA Champions League in
real time, reacting to the events on the pitch and rewarding users with
experiences and multiple chances to win once in a lifetime prizes and exclusive
UEFA Champions League content. For the first time ever, by simply watching the
matches on TV or online, fans will be rewarded for their natural online social
behaviour. The season-long activation is endorsed by some of the world's top
coaches such as Pep Guardiola (FC Bayern München).
This launch follows the success adidas experienced in
social media during last season’s UEFA Champions League Final where they saw
over half a million engagements on the day and were the most talked about brand
around the match. adidas has produced Gamedayplus to capitalise on the brand’s
position at the centre of the UEFA Champions League conversation online.
This was achieved in no small part by the strength of the
content adidas has produced for its football fans. Creative and reactive
imagery, real-time tweets and a focused hashtag strategy have helped to channel
the conversation and attract new followers. A 68% increase in followers on
Twitter from May 2012 to May 2013 displays an upturn in focus and success
across social media and the next step for adidas is Gamedayplus.
All users will have to do is sign in with their current
twitter account (or via adidas.com)
and they will be presented with a world of new and ground-breaking content.
Bespoke adidas content, fan challenges, tweets and updates from adidas players
and clubs, as well as live in game data are just a number of elements that will
make adidas Gamedayplus a revolutionary tool for fans around the world.
From 1st October, fans can access the
experience online on http://www.adidas.com/gamedayplus
and via @adidasfootball on
Twitter. To coincide with the launch adidas will be releasing exclusive
interview footage with Pep Guardiola, offering the opportunity for fans to win
match tickets and carry the match ball on to the pitch, representing a whole
host of other prizes and opportunities that will be made available on
Gamedayplus.
For up-to-date news from
adidas South Africa visit the adidas South Africa news stream, adidas.co.za/football and follow @adidasZA on Twitter to join the conversation.
