Following
the landmark success of Warrior’s inaugural Liverpool FC home kit – the
fastest-selling in the Club’s history – the brand has revealed its new design
for the 2013/14 season.
Headlining
Warrior’s new and electrifying ‘Rise Up LFC’ campaign (#RiseUpLFC), the home
kit is a modern take on the 1984 version, worn during the Club’s fourth
European Cup win.
“The
new home kit pays tribute to the renowned success LFC is built on, but it is
also a nod to the future,” said Richard Wright, head of Warrior Football. “With
high performance the top priority, our design team has further developed what
was loved about our last design and lifted it to a new level. The result is an
innovative take on the iconic red jersey.”
Liverpool
FC manager Brendan Rodgers has applauded the new home kit.
“It’s distinctly
Liverpool which the players and I love. It exceeds what we need it to do
technically while also delivering a strong visual statement,” said Rodgers.
The
2013/14 Liverpool FC home kit includes a number of fresh design features.
Giving
the familiar a contemporary overhaul, a white three-piece collar set upon a
striking red colour scheme is complemented by mirrored details on each sleeve.
Historically worn by player greats such as Alan Kennedy and Ian Rush, the bold
white accents define the overall look.
Embraced
by fans following its re-introduction in 2012, the Liver Bird crest has been
incorporated into the new design in two key ways. Running alongside the
embroidered emblem, a new pin-striped sublimation print on the front of the
shirt showcases the iconic symbol with the words, ‘Liverpool FC’. Interwoven
using a darker red hue, this eye-catching detail strengthens the kit’s visual
depth.
In
line with the 2012/13 version, two embroidered Eternal Flames alongside a 96
logo are located on the nape of the shirt’s neck to commemorate the events at
Hillsborough in 1989.
Engineered
to enable optimum on-pitch performance, the kit has been constructed using
War-Tech, Warrior’s signature apparel technology system. Highly breathable,
moisture-wicking War-Tech fabric has been used to build the main body of the
shirt. Four-way stretch mesh paneling under the arms and across the back will
allow for unparalleled airflow and ventilation, helping players stay comfortable
in core heat areas of the body.
Liverpool
FC captain Steven Gerrard says the new design has been embraced by his
teammates.
“The players and I
are all genuine fans of the new kit,” he said. “It will certainly spark many
happy memories of the Club’s famous fourth European Cup win for supporters of
that era. As with all Liverpool shirts, I will wear it with pride and carry the
excitement and history of what it represents, and, as a team, we hope to bring
that success back to the Club.”
Fans
are encouraged to weigh in with their feedback about the new home kit by
connecting with Warrior Football on Twitter using the hashtag, #RiseUpLFC.
