It
marks the latest stage in the adidas ‘Team Messi’ campaign, which recognises
the extraordinary skill, style and achievement of Messi. It sees the launch of
the first signature adizero f50 Messi boot and the creation of Messi’s own
signature range by adidas. It is a rare accolade, with Messi joining a very
small group of iconic adidas athletes to have ever received this honour. The best football player in the world is now
coupled with his own branding portfolio of products.
The
gallery features a host of iconic memorabilia and exhibits representing Leo
Messi’s entire career, including his four successive FIFA Ballon d’Or trophies
from 2009 to 2012. Kit and official match balls from landmark games and
tournaments are also displayed in the unique space, including the balls from
the 2008 Summer Olympics, 2005 FIFA U-20 World Cup and UEFA Champions League
finals in 2009 and 2011, all competitions Messi won with Argentina and
Barcelona.
The
gallery houses historical adidas boots which Messi has worn throughout his
career. This includes the adizero f50 boot worn when Messi scored twice against
Real Betis to break Gerd Muller’s 1972 record of 85 goals in a calendar year
and the adidas TUNiT boot from the 2009 UEFA Champions League Final in Rome,
which Messi famously kissed upon scoring.
Speaking
at the launch, Messi said; “I feel honoured to be here at the launch of this
gallery featuring so many memories of my career so far. It is amazing to see
everything brought together in one place and I hope my fans come and enjoy the
exhibition. I want to thank the fans for their daily support and adidas for
helping me perform to my highest level.”
Other
exhibits look at the adidas campaigns that Messi has previously starred in and
launched. These include the 2011 launch of miCoach f50, the world’s first
football ‘boot with a brain’, the 2012 miadidas campaign where fans of Leo
Messi were given the unique opportunity to design a pair of adidas football
boots for him to wear, as well as the latest 2013 launch of ‘Team Messi’ and
the Messi Collection range of boots and apparel.
Last
week saw the launch of Team Messi, marked by the release of an iconic video and
‘Messi Mantra’, capturing the guiding philosophy of how Messi plays football.
It highlights the attributes, behaviour and values that make Leo the most
admired and inspiring footballer in the world.
Team
Messi will bring fans together via an online hub on Facebook. After joining,
fans will receive exclusive insight into the world of Messi, providing a unique
connection to Leo himself. Throughout the campaign adidas will enable fans to
get closer than ever before to Messi.
Messi
fans can also celebrate their hero and ‘play the Messi way’ through the Messi
Collection range of boots and apparel, including a signature adizero f50 Messi
boot.
The
boot is available for purchase from www.adidas.com/messi-collection. Join Team
Messi at facebook.com/TeamMessi or join the conversation on Twitter @TeamMessi
