In March adidas unveiled the
newest chapter of its “adidas is all in” brand campaign and invited the world
to go all in, too.
Featuring brand ambassadors such
as FIFA World Player of the Year Lionel Messi, football superstar David
Beckham, the NBA’s most valuable player Derrick Rose and pop icon Katy Perry,
the campaign concept takes away the boundaries of fame, money, age, gender and
geography and showcases that passion unites us all.
No matter how or why you go all
in right this second someone somewhere in this world is going all in with you.
“In 2011, we brought together the
diversity, the breadth and depth of our brand in the biggest marketing campaign
we have ever executed.
This year, we will take it one
step further and invite fans and consumers to be an active part of the campaign
activation by inviting them to give voice to their all in moments, their
motivations and inspirations.
The brand wants to go all in side
by side with its fans” says Hermann Deininger, CMO of brand adidas.
adidas is all in - the biggest
marketing campaign in the company’s history - was launched in March 2011
showcasing adidas’ distinctive presence across and into different sports,
cultures and lifestyles fusing the worlds of sport, music and fashion.
The latest chapter will continue
in the second half of the year with an Originals chapter.
