Andreas Konrads, Senior Product
Manager, adidas Football
Why was the adizero f50 football
boot in particular chosen to feature miCoach technology?
Our aim is
to make every athlete better. The f50 boot is engineered to make the fastest
players in the world even better. The question was how to make them even faster
and the miCoach SPEED CELL was the simple answer to that. It helps players to analyse their performance
and give them tips on how to become even faster, and we thought it would be
great to offer our consumers the opportunity to compare themselves to the best
player in the world, wearing this boot – Leo Messi.
miCoach has been used primarily in
running, how can this now benefit a football player?
With the
introduction of 360 degree speed and distance tracking, and the combination of
on-board memory, we now move from it being a running / training device to an
on-pitch performance monitor. We can now accurately track and analyze game
data, simply and easily via a seamless integration into the new adizero f50
outsole. Professional football players have long had access to this level of
performance data, we are now making this available to all consumers, to compare
your game stats, and help guide you to becoming a better player.
What information does the SPEED CELL
gather and what is the process?
The micoach
speed sensor is an advanced accelerometer that tracks your speed and distance
in all 360 degree directions. From this measurement, we are able to provide
your max speed, average speed, time and distance in determined speed zones, as
well as number of sprints.
How do you access the data the SPEED
CELL collects and how can this be used to improve your performance?
The
performance data is measured and then stored in on-board memory, and after the
game is wirelessly transferred to your mobile phone or PC. The miCoach SPEED
CELL uses ANT+ wireless data transmission in order to communicate with your
phone or PC, which can then be viewed directly on your mobile phone handset, or
viewed on your miCoach.com account.
What was the goal from a product and
innovation perspective when developing the adizero f50 miCoach?
The goal
was to build the lightest football boot possible, whilst at the same time,
achieve perfect player acceptance, quality and performance. In addition, we
wanted to bring the miCoach functionality to the shoe. Capturing your
performance data during a game was possible only for professional players with
costly equipment. Our goal was to make performance data accessible also for our
consumers at an affordable price. The guiding principle for the miCoach
functionality was to keep it simple, but fun to use.
What has been the testing process
for the boot and which players have been involved?
The testing
has been extensive. We had to come up with new testing methods, as it’s not
only about testing a football boot, but also an electronic device and
application where all these elements have to perform together as a system. We brought in experts from the various
functions and formed a project group to work on miCoach with a holistic
approach.
We involved
professional and amateur players and also tested the products ourselves.
What has been the feedback from players
in regards to the new adizero f50 miCoach?
The players
love the boot and are very excited about the new miCoach functionality. They
can see that it opens new opportunities to understand their strengths and areas
where to improve - and they are extremely curious to compare themselves to the
best players in the world as well as their team mates!
Which players will wear the boot?
Leo Messi,
Arjen Robben, Lukas Podolski, Thomas Mueller to name a few.
Having developed such an advanced
boot, where does product innovation go from here?
We consider
the miCoach functionality through SPEED CELL as an exciting first step into a
whole new era of football. It will revolutionise the way football is analysed,
trained, experienced and ultimately will help to make the players even better.
We will continue to work on adding new digital functionalities to our products
and are excited to bring more innovative miCoach products to our consumers.
