adidas makes a brand statement with a new Core store in Sandton City

adidas South Africa will showcase their brand ambassadors to the public in their newly opened concept store in Sandton City tomorrow.

“This opening of this store is in line with our growth in the South African market where we will open another two on this side of the year. Our objective is to always create an authentic adidas environment where the consumer experience is enhanced by the look, feel and the sophisticated product offering” says Zobuzwe Ngobese, the Public Relations Manager of adidas South Africa.

Bafana Bafana player Morgan Gould will be accompanied by Rugby players from the Blue Bulls in an autograph signing session at store. These athletes will also be joined by the following trend marketers:

• Zone 14 actress and Virgin Active Class Instructor – Carol Selepe
• Musicians – Slikour and Shugarsmakx
• Club and house DJ - DJ Giggs

The adidas concept store in Sandton City showcases both the Sports Performance and the adidas Originals product range - reinforcing the message contained in the adidas “all in” global brand campaign that was globally launched earlier this year. “Although this store predominantly ranges Sport Perfomance products, we want the consumer to always appreciate the fact that we are not just a brand for serious athletes – we also have a rich heritage of high quality Sports Style products and we want to tell our product story across different platforms whether it is in the field of music, fashion, lifestyle, training, football, skateboarding,” says Ngobese.

The 210 square metres store features the latest product offering from adidas including:

• men’s, women’s and kids footwear,
• apparel and
• accessories in both Sports Performance and adidas Originals categories. 

 The other stores to be opened before the end of the year are located in Port Elizabeth’s The Bridge Mall and in Johannesburg’s West Rand.