Proper
Planning, effective marketing and communication are amongst the biggest
challenged facing our ineffective and aging Confederations of African Football
(CAF) administrators.
African
Nations Championship (CHAN) 2014 starts this weekend in South Africa and am not
certain if many soccer fans are aware of this poorly marketed competition.
With
only 4 days left, fans are not certain where to purchase tickets and even the
ticketing pricing is still unknown. CAF
marketing department is failing the continent.
The
competition hype was even eclipsed by Kaizer Chiefs drama of refusing to
release its players for this competition not endorsed by FIFA but latter
reached an agreed to release them.
Are
you feeling CHAN competition?
By Owen Mundalamo
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