At
the 2014 FIFA World Cup™ in Brazil, the German team will play a World Cup for
the first time in an all-white kit. Supplier adidas today presented the new
home jersey in collaboration with the German Football Association (DFB). The
outfit comprises the squad's traditional white jersey combined with white
shorts. "The white shorts symbolise the ease of play of the German game.
It is a statement of class, elegance and love of the game," said Jürgen
Rank, Chief Designer for football apparel at adidas.
Philipp
Lahm, German team captain: "It's great that the new outfit is one colour
from socks to jersey." The most striking feature of the new kit is the
graphic design on the front, made up of various shades of red as an
interpretation of the German flag. Three stars on the chest symbolise the World
Cup titles the German team won in 1954, 1974 and 1990. Silver design elements,
such as the new DFB logo, further enhance the look of the home jersey.
"It's really good that the jersey design is so very much different and a
lot more eye-catching than previous kits," said national team defender
Mats Hummels.
For
the first time ever, it was fans of the German national team who unveiled the
new jersey in a digital fan choreography on the Internet
(www.unserefarbenoderkeine.de). A new campaign spot for the white jersey will
launch on TV, in cinemas and online on November 13th, with the tagline
"Unsere Farben oder keine" (which translates as "Show your
colours or fade away"). The German team will wear their new kit for the
first time on November 15th. In their test game against Italy in Milan, the
players will be fully kitted out in white.
