What was the inspiration behind the design of Nitrocharge?
Nitrocharge
was designed with a specific player in mind, The Engine. This is a player that
is involved with all aspects of the game, a player who operates at high
intensity and is relentless on-pitch.
What sort of player
does this boot best suit?
As
mentioned, this is designed for The Engine. We see this player as something of
an unsung hero. He is always running, getting stuck in and pulling strings for
his team. This kind of role isn’t limited to one position; it is more of an
ethos with which certain individuals play the game. Take Dani Alves and Javi
Martinez, for example. Both play different positions but share qualities such
as high intensity performances, tough tackling, large distances covered and
both find themselves as regular parts of their respective teams build-up play
when goals are scored.
One of the first
things you notice on the boot is the ENERGYSLING across the toe, can you tell
us more about this?
The
ENERGYSLING is a technology that supports and secures the foot when the player
makes sharp turning movements such as sidecuts. This essentially helps to
prevent the loss of energy normally experienced when making these movements.
How does this boot
compare to the other adidas silos already on the market such as the Predator,
the f50 and the adiPure?
Each
of these different boots are designed to support the needs of different player
types. Predator is for the Technical Wizard, he is all about ball control. Our
Speed Demon is F50, it’s about lightweight and speed and last, but not least
11Pro focuses on comfort and softness. Nitrocharge is designed for a different
type of player, as I said, it’s for someone who features in every facet of
play, getting involved in as much as possible.
What are the other
new technical innovations to feature on Nitrocharge?
There
are various different innovations that feature on the new boot. The ENERGYPULSE
that features on the sole plate, for example. This is inspired by the geometry
of a spring and helps the player by providing maximum energy in the toe off
phase when accelerating. This is one of a number of features on the boot which
also provides fantastic protection to the foot as well as a soft touch to the
ball.
Is
there a plan for Nitrocharge to become an established part of the adidas range
of football boots?
Absolutely,
the Nitrocharge is here to stay. The boot and the type of player it has been
designed for are both major focuses for adidas and this is just the beginning
of the Nitrocharge story.
What does the future
look like in general for adidas football boots?
We
have some fantastic innovations coming up across all of our boot ranges as well
as with our products in general. We are passionate about remaining at the
cutting edge of football and this clear from our different boots, our various
items of kit and our miCoach offering, to name just a few.
