The
Netherlands will wear a unique and vibrant new away kit that combines
performance innovation with design details from Dutch culture - unveiled at
Westergasfabriek in Amsterdam by national team players Joël Veltman, Davy
Klaassen and Jean-Paul Boëtius.
“The
design of this away jersey is youthful and will inspire pride in Dutch players
and fans,” said Martin Lotti Global Creative Director, Nike Football.
The
new Netherlands jersey features an isometric grid pattern of interlocking
chevrons that start at the top as bright blue and gradually become darker,
ending as imperial purple at the hem.
The
pattern has a glow and depth, representing the prominence of water in Dutch
life and the country's landscape.
The
blue in the pattern signifies the Dutch royal family and the color of the cross
that appears in their official flag.
This
design also reflects the essence of Dutch football and the dynamic style of
National Team Coach Louis van Gaal’s team, wherein each player subverts
themselves to the team and intricate passing and movement conforms to a system.
To
celebrate the 125th anniversary of the founding of the Royal Dutch Football
Association, the kit features a striking new crest.
This
impressive crest on the away jersey is an enlarged, orange lion that symbolizes
the new era in Dutch football and the team's core values of simplicity, honor
and unity.
Beneath
the crest is the Royal Dutch Football Association’s founding year of 1889,
alongside 2014 to commemorate their 125th anniversary.
Hidden
inside the cuff is an orange trim, which players can turn out to show their
individuality.
Inside
the back of the neck is a pennant tab showcasing the crown that sits upon the
lion’s head on the Association’s crest.
Nike
also collaborated with the legendary Dutch graphic designer and typographer Wim
Crouwel to create a font for the jersey's names and numbers.
Crouwel
used the back of the Holland away jersey as his canvas to specially create a
modern font with an appealing retro aesthetic. The lines inside the numbers are
reminiscent of the numbers famously seen in football in the 1970s. Each number
also houses a small Royal Dutch Football Association crest at the bottom.
“As
well as being comfortable and cool to play in, the new away kit really stands
out," said Dutch footballer Gregory van der Wiel. "I like the bright
colors and I hope the fans will too.”
The
new shorts are imperial purple. Simple and iconic, the fit is slimmer and more
tailored to the body with a cut specifically designed to aid movement and
comfort. The center back of the shorts features Nike’s signature laser vents to
aid in cooling and allow for moisture management. The new away socks are also
imperial purple.
The
kit aids performance by helping regulate player body temperature over the
course of a match. By using a combination of Nike Dri-FIT technology, mesh
panels and laser-cut ventilation holes, designers are able to localize cooling
where players need it most.
Nike
Dri-FIT technology pulls moisture away from the skin to the outside of the
garment where it evaporates quickly. Laser-cut ventilation holes and engineered
mesh in key areas allow for increased breathability and airflow across the
skin.
“By
managing sweat and keeping the body cooler longer, players feel more
comfortable, sweat less and perform better,” said Lotti.
In
addition to helping players stay cool, the kit is made with a new dual-knit
fabrication that incorporates cotton and recycled polyester for the best in
moisture-wicking properties, while adding a softer feel and more flattering
shape.
In
line with Nike’s commitment to superior performance with lower environmental
impact, the shirt, short — and for the first time in a national team kit, the
socks — all feature fabric made from recycled plastic bottles (100 percent
recycled polyester in the shorts, 96 percent recycled polyester in the shirt
and 78 percent in the socks). Each kit is made using an average of 18 recycled
plastic bottles. Since 2010, Nike has diverted almost two billion bottles from
landfills, enough to cover more than 2,800 full-sized football pitches.
“Incorporating
environmental sustainability is a key part of the design and development
process for us,” said Lotti. “Our aim is to create a kit that performs for
players and is good to the planet.”
PERFECT
FIT
Designers
utilized three-dimensional body scans of elite footballers to collect data on
the form of today’s players and identify an updated fit, improving comfort and
allowing the body to move more naturally within the kit.
While
looking at every element of the modern football kit, Nike designers even paid
special attention to the kits’ socks. Combining athlete insights and research
with new materials and fabrications, the Nike Elite Match Fit sock for 2014
features a sleeker fit specific to football. Strategically cushioned zones
provide comfort and protection at the big toe and anklebones where the majority
of impact occurs, while arch support locks down the foot to help prevent
slipping. Material was also eliminated to enhance touch and decrease bulk, and flex
grooves were added to the ankle and the top of the foot to prevent bunching.
The
new Nike Pro baselayer is the lightest ever from Nike and features increased
venting and breathability.
Players
have a variety of Nike Pro baselayer styles for players to choose from. These
are designed for the varying temperatures and conditions athletes will
encounter in Brasil, which are expected to vary from high heat during mid-day
matches, to much colder temperatures in the southern match locations during
evening games.
Nike
has redesigned its baselayer short for 2014 taking insights directly from some
of the best players in the world.
“When
we asked players to talk about the kind of protection they need during a match,
they showed us scars and abrasions on their upper-back hip area from sliding,”
recalled Lotti. “Several players showed us these same injuries so we set out to
add more protection, while balancing the need for lightweight breathability.”
The
result is the Nike Pro Combat Ultralight Slider Short. Featuring increased and
adjusted abrasion protection zones to match the athlete’s sliding pattern, the
short is also 20 percent lighter than previous versions and made with 87
percent recycled polyester. Weight was eliminated through the addition of mesh
for increased breathability and cooling where the athlete generates heat.
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