Nike
India launched first-of-their-kind exclusive retail spaces for football and
cricket in partnership with Planet Sports.
Nike’s
House of Football at Planet Sports in Ambience Mall, Vasant Kunj, is a space
dedicated to showcasing Nike’s best innovations in the sport. Young athletes
can find the best of Nike’s football products for training, competition and
lifestyle wear. Access to the best performance innovation began as soon as the
store opened, as Nike released the much-awaited GSII football boot as part of
the official launch. Nike’s House of Football will bring young athletes in
Delhi closer to the sport by offering the same technologies worn by elite
athletes across the world.
Indian
football legend Bhaichung Bhutia inaugurated the House of Football and
presented the first pair of GSII boots to India’s most promising football
talent, Uttam Rai, among hundreds of young football athletes and media. The
GSII is the lightest boot Nike has ever made and the most environmentally
friendly boot available. The boot also features All Conditions Control (ACC),
which delivers enhanced ball control in both dry and wet weather conditions.
Speaking
at the opening, Nike athlete Bhutia said: “I believe that to be the best, you
need to feel like the best, train like the best, and compete with the best.
Nike offers best in class innovations at the House of Football, thereby
providing young football athletes access to the latest football gear to train
and to compete. The House of Football is a fantastic concept by Nike.”
The
GSII will be available exclusively at the House of Football.
Nike
also inaugurated an exclusive cricket space, the House of Cricket, with Nike
athlete and Team India member Parthiv Patel in attendance. This space, also
located at Planet Sports, Ambience Mall, will make the best cricket gear
available for young cricketers in Delhi to help elevate their game.
"We
are extremely delighted to partner with Planet Sports to launch these
first-of-their-kind exclusive Football and Cricket spaces," said Avinash
Pant, Marketing Director, Nike India Pvt. Ltd. "We aim to establish the
House of Football and House of Cricket as the ultimate destinations for young
athletes and fans."
Nike’s
latest training collection will be available at the House of Cricket.