The
South African Broadcasting Corporation (SABC) and the Premier Soccer League
(PSL) are pleased to announce that a 5 year agreement has been reached between
both parties regarding radio broadcasting rights.
The
contract is a trade-exchange, which means the SABC will not be paying cash to
the PSL, but will rather provide airtime, which is the organisation’s currency.
In
addition, all PSL announcements will be made through the SABC’s radio
platforms.
The
agreement will see 11 SABC Radio stations continue with their traditional
broadcasting of PSL matches live on Radio. Further to this, the agreement will
see the introduction of some new and exciting elements to the partnership, such
as weekly magazine programs focused on the PSL, talking about games, activities
within the PSL and loads of fan rewards such as competitions.
The
magazine show is also going to be a big part of the PSL’s new Q innovations
strategy, providing communication support.
The
SABC’s Acting Chief Operations Officer, Mr. Hlaudi Motsoeneng said “For us, we
are delighted that we can utilize the power of our radio stations, to fulfill
our mandate of showing sports of national importance. For the South African
public, the love of soccer is strong and this partnership with the PSL will
ensure that we can provide our audiences with compelling sports programming,
while generating revenue for the organisation.”
The
Chairman of the PSL Dr. Khoza said, “The ‘week in and week out’ of pre-match
conversations in the 11 SABC Radio Stations will enable and enhance
participation by the fans and supporters of the beautiful PSL game in what is
clearly their passion. The Q-Innovation has succeeded in getting every match of
the league to be played by clubs as if it is a knockout competition game.”
