"Love
to win, hate to lose" graphics and insignia embody perfectionism of CR7 on
and off the pitch.
The
new CR7 on- and off-pitch collection blends the uncompromising attitude of the
world’s most iconic player with an irreverent, bold style that symbolizes
Cristiano Ronaldo's approach to life.
Unified
by a striking graphic logo of a heart (symbolizing a love of winning) slashed
by an X (representing a hatred of losing), "Love to win, hate to
lose" is a philosophy that informs and appears on every piece of the
collection.
This
mantra also reflects a collection that reveals two distinct sides of CR7 – a
relentless, focused footballer at the peak of his power, and a more irreverent,
playful and spontaneous style icon with a love of music who lives life full-on.
Performance-inspired
pieces feature premium fabrics and rich detailing that incorporate a classic
color palette of blue, black and grey with a thoroughly modern twist of blue
and pink detailing on key performance items marking CR7’s individuality.
Cristiano’s
signature CR Mercurial Vapor VIII boot is reworked in classic black and white.
A pink plate fades upward from pink to blue, which is sure to stand out on
pitch.
Additional
training items — a short-sleeve top, Mercurial shin guards and CR Nike 5 Gato
shoes, plus a backpack and Prestige ball — all feature this striking black,
blue and pink fusion.
Bridging
on and off-pitch, the blue, grey and black lifestyle collection elevates
classic styles with modern tweaks and singular details that reflect Cristiano’s
obsession with perfection.
The
grey crew neck sweatshirt features suede elbow patches as well as a subtle
embossed leather patch logo, while the clean, button-down Saturday Jacket (in
off white and blue) boasts a similar logo, leather drawstrings, button closures
and front pockets. The water-resistant fabric and zipper keep wet weather at
bay.
The
Track Jacket incorporates advanced front blocking, and each piece within the
collection is precisely cut. The CR7 T-shirt confidently proclaims the “Love to
win, hate to lose” attitude with a bold emblem, while the core t-shirt takes a
more literal approach, writing out the mantra in ornate Portuguese calligraphy
that speaks to Cristiano’s heritage. A
Wardour Max 1 chukka boot takes a running classic and adds an urban twist with
fresh colors inspired by the Mercurial Vapor VIII boot.
The
CR Collection will be available at retail from November 15.
