NIKE
announced today the NIKE+ FuelBand, an innovative wristband that tracks and
measures everyday movement to motivate and inspire people to be more active.
Activities can now be measured through a new metric called NikeFuel: the more
active you are, the more NikeFuel you earn.
Designed to
be worn throughout the day, the user-friendly NIKE+ FuelBand uses accelerometry
to provide information about different activities through movement of the wrist
via a LED dot matrix display.
Four
metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie
counts, which vary based on someone’s gender and body type, NikeFuel is a
normalized score that awards equal points for the same activity regardless of
physical makeup.
Users set a
daily goal of how active they want to be, and how much NikeFuel they want to
achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from
red-to-green as the user gets closer to their goal.
The
FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly
through Bluetooth to a free iPhone app, to record activity and track progress
every day. The app interface also provides encouragement and motivation as
goals are achieved.
The Nike+
Fuelband will be available for preorder starting January 19th in the US at Nikestore.com for a suggested retail price
of $149 (US ) and will only
be available in South Africa
