Combining
the best in performance innovation with unique cultural design motifs, the
Turkish home and away kits create a modern new look that celebrates Turkish
tradition.
A
standout feature of the kit design is the inspirational Çintemani pattern on
the chest stripe on both home and away kits. The Çintemani pattern is a
traditional Turkish design symbol that represents power and protection.
New
home and away jerseys proudly carry the enlarged Turkish crest placed above the
heart — the ultimate symbol of national pride. The jerseys are in traditional
red and white, providing a clean canvas for showcasing the country's powerful
national symbols.
Printed
on the inside of the back of the neck is a graphic of the All Seeing Eye, also
known as the Evil Eye or Nazar Boncugu. It's a charm in Turkish culture that
promises to bring bearers luck and keep a watchful eye over them, warding off
evil and keeping them safe.
The
shorts are red for home and white for away. Simple and iconic, the fit is
slimmer and more tailored to the body with a cut specifically designed to aid
movement and comfort.
ULTIMATE
IN COOLING AND COMFORT
The
kit aids performance by helping regulate player body temperature over the
course of a match. By using a combination of Nike Dri-FIT technology, mesh
panels and laser-cut ventilation holes, designers are able to localize cooling
where players need it most.
Nike
Dri-FIT technology pulls moisture away from the skin to the outside of the
garment where it evaporates quickly. Laser-cut ventilation holes and engineered
mesh in key areas allow for increased breathability and airflow across the
skin.
“By
managing sweat and keeping the body cooler longer, players feel more
comfortable, sweat less and perform better,” said Martin Lotti, Global Creative
Director for Nike Football.
In
addition to helping players stay cool, the kit is made with a new dual-knit
fabrication that incorporates cotton and recycled polyester for the best in
moisture-wicking properties, while adding a softer feel and more flattering
shape.
ENVIRONMENTAL
SUSTAINABILITY
In
line with Nike’s commitment to superior performance with lower environmental
impact, the shirt, short — and for the first time in a national team kit, the
socks — all feature fabric made from recycled plastic bottles (100 percent
recycled polyester in the shorts, 96 percent recycled polyester in the shirt
and 78 percent in the socks). Each kit is made using an average of 18 recycled
plastic bottles. Since 2010, Nike has diverted almost two billion bottles from
landfills, enough to cover more than 2,800 full-sized football pitches.
“Incorporating
environmental sustainability is a key part of the design and development
process for us,” said Lotti. “Our aim is to create a kit that performs for
players and is good to the planet.”
PERFECT
FIT
Designers
utilized three-dimensional body scans of elite footballers to collect data on
the form of today’s players and identify an updated fit, improving comfort and
allowing the body to move more naturally within the kit.
While
looking at every element of the modern football kit, Nike designers even paid
special attention to the kits’ socks. Combining athlete insights and research
with new materials and fabrications, the Nike Elite Match Fit sock for 2014
features a sleeker fit specific to football. Strategically cushioned zones
provide comfort and protection at the big toe and anklebones where the majority
of impact occurs, while arch support locks down the foot to help prevent
slipping. Material was also eliminated to enhance touch and decrease bulk, and
flex grooves were added to the ankle and the top of the foot to prevent
bunching.
NIKE
PRO BASELAYER
The
new Nike Pro baselayer is the lightest ever from Nike and features increased
venting and breathability.
Players
have a variety of Nike Pro baselayer styles for players to choose from. Nike has
redesigned its baselayer short for 2014 taking insights directly from some of
the best players in the world.
“When
we asked players to talk about the kind of protection they need during a match,
they showed us scars and abrasions on their upper-back hip area from sliding,”
recalled Lotti. “Several players showed us these same injuries so we set out to
add more protection, while balancing the need for lightweight breathability.”
The
result is the Nike Pro Combat Ultralight Slider Short. Featuring increased and
adjusted abrasion protection zones to match the athlete’s sliding pattern, the
short is also 20 percent lighter than previous versions and made with 87
percent recycled polyester. Weight was eliminated through the addition of mesh
for increased breathability and cooling where the athlete generates heat.
The
Turkey national team home kit is now available in Nike retail stores and online.
