PUMA
today launched the new official home and away playing kits for the Ivory Coast
National Team. The away kit will debut on pitch today when Les Éléphants play
against Belgium in Brussels.
The
new kits feature PUMA’s new football apparel innovation PWR ACTV, a
first-to-market use of both athletic taping and compression within the apparel.
The ACTV tape is strategically placed within the garment to provide
micro-massages on the skin, working with the human body to help maximise
performance and provide players with a faster, more effective energy supply to
the active muscles. This combined with the underarm mesh inserts for increased
breathability and freedom of movement, will help the Ivory Coast have a
competitive advantage at this year’s World Cup.
The
flame orange home shirt features an African inspired tonal printed panel on the
shoulder, sleeves and underarm. The graphic print presents the most important
symbol for Ivorians, the elephant, which is also the nickname for the national
football team. The elephant is represented in the form of an illustration as
well as the written word, combined with a football field graphic and the
landscape of the country which appears within the elephant graphic.
PUMA
player Yaya Touré and Ivory Coast National Team midfielder said, “I’m impressed
with the new technology in the PUMA kits, it’s completely new for us to wear a
kit that helps us perform on the pitch. I also really love the design, it’s
simple with a strong reference to the elephant, the most important symbol in
our country. It represents strength and determination and this is exactly the
feeling we will go to Brasil with. We are ready to take on the challenge of the
World Cup.”
