In
November 2013 adidas successfully kicked off its "All in or Nothing"
2014 FIFA World Cup Brazil™ campaign by launching the Samba collection, an
array of new and exciting colourways for each of its four boot ranges, adizero™
f50, predator®, nitrocharge™ and 11pro. Following the positive response by fans
worldwide, adidas decided to ramp up the collection by merging it with the
classic Copa Mundial.
adidas Samba Copa
Mundial
First
released in 1982, the Copa Mundial is the best-selling boot in football history
and has been worn by some of the all-time greats including Franz Beckenbauer,
Michel Platini, Zico & Karl-Heinz Rummenigge. Since then it has been sold
over 10 million pairs and was actually the last revolutionary product innovation
created by sporting goods legend and founder of the adidas brand Adi Dassler.
adidas
will release limited numbers for each colour and boot of the special Samba Copa
Mundial. These new boots maintain the same qualities and feel of the
traditional version but boast the high intensity colourways of the Samba
collection.
Michael
Meinhold, Product Manager, adidas Football said: "For the Samba Copa
Mundial we wanted to honour the legendary status of the Copa Mundial but also
give footballers worldwide the chance to add some extra colour and celebrate
the World Cup in Brazil. The pack is colourful, energetic but fully respects
the Copa´s iconic design and feel."
