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adidas Launch Japan 2014 World Cup Kit

Written By Themba Khumalo on Tuesday, November 12, 2013 | Tuesday, November 12, 2013

Today, adidas and the Japan Football Association (JFA) are proud to release the new official home uniform for the Japan National Football Team, as the squad prepares to compete in the upcoming 2014 FIFA World Cup Brazil™.

The concept of this brand new official home uniform for the Japan National Football Team is "ENJIN (i.e., the act of 'going into a huddle')": the uniform is an expression of the strong determination as the players and the supporters realise that now is the time to unite as one and go into a huddle ("ENJIN") to get ready for the battle ahead, to go all in for the 2014 FIFA World Cup Brazil™ and capture victory.

On the left side of the chest, there are 11 lines spreading out from the emblem, expressing the way those players depart from the "ENJIN" to their respective positions on the pitch for the battle.

From a technology point of view, the uniform features the new ultra-light polyester material called adizero, which helps to make it up to 40% lighter in comparison to previous versions of the kit, while retaining enhanced mobility and wider performance benefits.

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