Nike’s
latest version of the Mercurial boot celebrates the super-charged speed and
on-pitch dominance of one of the world’s greatest players, Cristiano
Ronaldo. Featuring a ‘supernova’ print,
the Nike Mercurial IX CR7 Boot and 2013 CR7 Collection take inspiration from
the Portuguese star's unique style of play.
"We were
watching a game, and after Cristiano scored yet another amazing free-kick the
commentator posed the question 'Is Ronaldo from this planet?!'” remembers Denis
Dekovic, Nike Footwear Design Director. “When we got back to the design studio
we got to thinking about CR7’s style and how similar it was to the definition
of a supernova - a celestial body that radiates energy - and that was it, we had
our inspiration."
"The concept of
a star that burns brighter than others reflects Cristiano's style, speed and
the idea that as a player he plays without limits, much like the outer reaches
of the galaxy. What Cristiano is able to achieve on the field is something that
we felt was limitless. So we took that direction and focused on creating a
highly luxurious finish fused with modern print and color choices," added
Dekovic.
The
Mercurial IX boot features an all-over digital print of the Star Vela Supernova
and includes a seven star path print, paying homage to Cristiano's shirt
number. The supernova print is juxtaposed with a chrome swoosh flecked with
silver fleck and a Blue Glow outline.
“It’s great to
collaborate with Nike. It gives me added confidence to know that they take my
thoughts to create the best boot for me,” said Cristiano Ronaldo. “In addition to the way the boots perform,
it’s also cool when we create something that represents my personality and style
of play. It's a very special relationship."
Since
its original launch over 10 years ago, the Mercurial has always stood out. Bold
and exciting, the boot’s innovative lightweight design and striking color
designs ensure players are always noticed while performing at their best.
In
today’s highly technical and fast game, straight line speed and the ability to
simply pass a player is only part of an athlete's skill set. Combining
performance innovation and a heritage of lightweight speed boots, the Nike
Mercurial IX takes this legacy to the next level for players who rely on tight
cuts and turns combined with bursts of explosive speed to beat the opposition.
"That
commentator was right, Cristiano is 'out of this world' and this boot pays
homage to that," said Dekovic.
CR7
COLLECTION
From
on-pitch dominance to off-pitch cool, Nike Sportswear releases a collection of
sport classics inspired by the legendary style of one of the world’s greatest
athletes. Created for the player who knows no limits and demands the ultimate
in craft and performance both on and off the pitch, the CR7 Collection serves
the complete lifestyle of the athlete. Using a performance approach to
lifestyle design, the CR7 Collection offers functional utility, comfort, and
protection from the elements without sacrificing style.
