Today,
adidas and Chelsea FC have revealed the new third kit for the forthcoming
2013/14 season.
Fresh
from the successful launch of the new home shirt through the innovative
"It's Blue, What Else Matters" campaign, adidas have delivered a
standout kit to be worn in select away fixtures across the 2013/14 season.
The
new kit is designed to represent "the future of football" with sleek
matte black-on-black prints lining a mesh panel which allows for optimal
ventilation. The futuristic design is further complimented by the metallic
silver three stripes which run down the sleeves and the black and silver finish
to the club badge.
The
new design continues a tradition of black-based kits manufactured by adidas for
Chelsea, since taking over the contract in 2006. Black is a colour long
associated with the club as the first kits featured black socks until 1959,
with the first all-black away kit debuted in the 2002/03 season.
Technology
The
traditionally-styled black kit features the latest adidas technologies to
ensure that it gives the players an edge on the pitch:
Climacool - adidas
ClimaCool™technology provides a mixture of heat and moisture controlling
materials, ventilation channels and 3D fabrics to improve air flow to the skin
in key heat zones.
Visit www.chelseafc.com/allin to pre-order the new Chelsea third kit which launches in stores on 26th August 2013.
Visit www.chelseafc.com/allin to pre-order the new Chelsea third kit which launches in stores on 26th August 2013.
