Channeling direction from breakthrough patterns and graphics featured throughout the 1980s and early 1990s, Warrior’s core inspiration behind the new design stems from the Club’s white and red 1981 League Cup-winning kit.
Head
of Warrior Football Richard Wright says the brand worked closely with Liverpool
FC throughout the design process.
“We believe we have produced an away kit which stays true to the Club’s heritage but has a fresh look and feel. It has been particularly helpful having LFC involved in the process, emphasising the relevance of past kits which has helped us to design a strip fans will identify with.”
“We believe we have produced an away kit which stays true to the Club’s heritage but has a fresh look and feel. It has been particularly helpful having LFC involved in the process, emphasising the relevance of past kits which has helped us to design a strip fans will identify with.”
Brendan Rodgers, Liverpool FC manager, agrees. “A football strip fuses a team together; it is a Club’s uniform for players and fans. The fact that glimpses of the Club’s history appear in this kit is a really nice touch from Warrior,” said Rodgers.
Primarily
white and black with elements of red, the overall kit carries a strong
traditional look. The graduation of colour from the shirt down into the shorts
and socks sparks strong interactivity between the three components. Beyond the
traditional colour scheme, the neckline has been reworked to give the shirt a
modern edge, while an eye-catching diamond print draws attention to its bottom
half. Originally featured as part of the 1989/91 away version, the dynamic
pattern is a refreshed interpretation of the detailed graphic.
In
line with the new home kit, contrast detailing features on each sleeve. A fully
embroidered Liver Bird crest sits on the shirt’s front, while two commemorative
Eternal Flames and a 96 logo are prominently positioned on the back of the
neck. Designed using War-Tech, Warrior’s groundbreaking apparel technology
system, the away kit is powered by breathable, moisture-wicking War-Tech
fabric. Four-way stretch mesh paneling under the arms and across the back of
the shirt facilitates optimum ventilation while allowing for added comfort and
temperature control in core heat areas.
Fans are encouraged to weigh in with their feedback about the new away kit by connecting with Warrior Football on Twitter using the hashtag, #RiseUpLFC
