Headlines News :
Home » » adidas Lab launched

adidas Lab launched

Written By Unknown on Friday, May 24, 2013 | Friday, May 24, 2013

Today, adidas launched the ‘adidas lab’, the first in a series of innovation events that will showcase adidas products of the past, present and future. We were invited along to the first event which focused on innovation in football. We were given the chance to test unseen products first-hand in a range of high-tech interactive experiences.

From its revolutionary Copa Mundial and Predator boots, to the iconic Telstar durlast, the official match ball for the 1970 FIFA World Cup (all of which were on display), adidas has remained at the cutting edge of football. The ‘adidas lab’ celebrates adidas’ continued commitment to pushing the boundaries in performance technologies, and provides a unique insight to the leading sportswear company’s future journey.


The ‘adidas lab’ focused on four leading innovations; the miCoach Elite Team System and the adidas Smart Ball, as well as the groundbreaking 630g kit and 99g boot. As part of the ‘adidas lab’, we had access to ‘The Track’, a ground-breaking real time data visualisation experience that tests footballing attributes on a 15m Astroturf track by measuring speed, work rate and skill across three running challenges. As consumers take part their movement and vital stats dramatically come to life on the screens as they run past.


Herbert Hainer, CEO of adidas Group commented: “The ‘adidas lab’ is a fantastic opportunity for us to show fans the innovation, imagination and technological expertise that adidas consistently delivers at the cutting edge of football. Our pursuit of innovation is also a key success factor for our Group. It ensures that we continue to strengthen our market position in the global sporting goods industry.”

Footballing legend Zinedine Zidane said, “I have been working with adidas for 17 years and throughout my career I have always known they have been leading the way when it comes to innovation in football. The adidas lab shows how the brand is shaping the future of football and is a great chance for fans to see it with their own eyes.”

99 Gram Boot


adidas have taken the creation of lightweight boots to the next level with a new super light boot that weighs a mere 99g. The revolutionary boot has been rigorously tested with a prototype already out ahead of a limited number being made available to the public in 2015.



Ground-breaking features of the 99g boot include a 1mm polyamide outsole which reduces weight but has the rigidity to perform at the highest level, an extremely lightweight upper layer made from a textile composite and a new unique stud layout to ensure fastest possible movements in all directions.




630 Gram Kit

adidas is changing the way football is played and this new kit is a vital part of that. Released in 2015, a full adidas team kit will weigh just 630g, including shirt, shorts, socks, shin pads and boots. The minimalistic vest-shaped top layer will only carry name and numbering. Beneath this players will wear a base layer that is fully integrated into the miCoach Elite team system.



The shorts are made from a four way stretch breathable lightweight woven fabric, while the shin pads are integrated into the lightweight compression sock. And using a framed composite skin construction and a light weight outsole, the boots will weigh just 99g each, making them the lightest football boots ever.

Adidas Smart Ball


In football, every touch counts. The adidas Smart Ball has been designed to improve technique, power, spin and accuracy through automated coaching system. 

After three years of development, adidas has created a ball with in-built sensors that track its movement and feed the information back to the player through an app on their phone.

The app is built around four key sections that help improve players’ technique through immediate analysis, direct feedback, a series of challenges and a record book. 

Smart Ball is set for release in 2014, but fans visiting the ‘adidas lab’ will have the chance to test it out with three shots against a giant interactive Wall that projects their impact and results immediately.

Adidas miCoach Elite



This new adidas product is the first system of its kind that uses physiological data in real time sending it straight to a coach’s tablet on the side-line. The system not only provides real-time insights during training, but tracks total training impact, collects and manages data and is highly portable.

The state of the art system measures everything from power, speed and distance to heart rate, acceleration and field position, allowing key insights into player performance and work rate, helping teams achieve and maintain peak physical performance.


Share this post :
 
Support : Creating Website | Johny Template | Mas Template
Copyright © 2011. DISKIOFF - All Rights Reserved
Template Created by Creating Website Published by Mas Template
Proudly powered by Blogger