PUMA
have launched the new Borussia Dortmund Home and Away kits for the 2012/13
season.
The
first BVB kit made by the Sportslifestyle brand was revealed to hundreds of
fans at an Open Air party on the Alten Markt court in the city centre of
Dortmund.
Members
of the Dortmund first team looked on as the shirt was presented through a live
graffiti act, sprayed onto a five meter high model to gradually unveil the new
design.
The
new BVB Shirts feature the iconic club colours yellow and black in a striking
and classic design that distinguishes the official licensed BVB team replica
from other club kits.
With
the PUMA Cat embroidery, the sponsor’s logo and the official BVB woven club
badge.
The
new Home and the Away shirts feature a second star for the first time in the
club’s history, representing BVB’s fifth championship victory in the German
Bundesliga, which Borussia Dortmund won in May.
The
yellow Home shirt features a flat knit rib collar with contrast tipping and a
tonal buttonless placket add a retro styling to this modern design.
The
black Away shirt has a classic round collar, deep tonal cuffs and a prominent
yellow insert at the top of the left side towards the chest. As an extra twist,
the shirts feature the BVB slogan “Echte Liebe” (German for ‘True Love’), which
symbolises the club and the brand’s passion for Football.
The
shirts belongs to PUMA‘s POWER silo and offers heat transfer and DryCell™
technology, which provides excellent moisture management qualities.
BVBs
new star signing Marco Reus commented, “PUMA is a great brand and this new kit
really exceeds my expectation in terms of design and comfort. I can’t wait to
walk out onto the pitch in this new kit for the first time and start BVBs
defense of the Bundesliga Championship.”
Besides
the new Home and Away kits, PUMA also launched a full merchandise and fanwear
collection that includes a number of accessories, leisure wear and lifestyle
pieces.
The
new BVB Home and Away shirts, merchandise and fanwear are now available to buy
in stores throughout Germany.
