The
modern yet classic design of the home kit marks the return of theiconic four
very wide, vertical black stripes on the shirt which represent the four core
values of the club - family, union, loyalty and honour - as expressed by the
Agnelli family indicated as the fundamental pillars of Juventus when it took
over the Club in 1923.
The
historic motto coined by the president Giampiero Boniperti (‘Vincere Non È
Importante È L’Unica Cosa Che Conta’ - Winning isn’t important, it’s
everything), is the inner deck detail, while the outer neck graphic simply
reads ‘Juventus’. The Eurostile font, sdesigned by Aldo Novarese for Nebiolo,
one of the best-known printers in Turin, in 1962, has been reintroduced to the
shirt.
The
colouring for the names on the back of the jersey has gone back from yellow to
black and the classic black box on the back for thenumbers in white has
returned. The cuff and collar of the shirt are inspired by the 1951-1952
Scudetto (Shield) winning jersey.
The
white short also has ‘Juventus’ in the Eurostile font on the back of the
waistband.
The
white socks have a black detail at the ankle and the top and again ‘Juventus’
in that same font. The socks also offer an innovative design featuring an
updated cotton footbed for greater comfort and support.
“The
partnership between Nike and Juventus is celebrating its tenth year with an
extraordinary victory taking the Club back to the level that it has always
rightly held.” - said Andrea Rossi, General Manager of Nike Italy. “This
season, we’re giving the Italian Champions an iconic jersey, inspired by
tradition but with a modern look and performance innovation giving players the
very best on the pitch.”
Andrea
Agnelli, president of Juventus, commented, “Today, we’re with NIKE once again
for the presentation of the new black and white jersey, to honour the results
achieved by Juventus last season. The 30th shield, won in the field, is sealed
by a jersey that enhances the values of victory and the partnership between
Juventus and NIKE, world leaders in sport.”
The
new home kit is made from Nike’s ground-breaking recycled polyester, making it
Nike’s most environmentally friendly kit ever produced. Each kit (shirt and
shorts) is made using up to thirteen recycled plastic water bottles. This
innovative production process reduces energy consumption by up to 30% compared
to the manufacture of traditional polyester. Nike has used an estimated 115
million recycled plastic bottles to create its high performance kits since
2010.
The
kits are made out of 23% lighter fabric with 20% stronger knit structure than
Nike’s previous kits and feature Nike Dri-FIT technology to wick moisture away
from athletes to help keep them cool and dry on-pitch. The kits have bonded
re-enforced T-bar junctions supporting critical seams on the shirt and shorts,
and inner welded seams with a flat finish to improve comfort and
performance. Temperature regulation is
helped by ventilation zones, consisting of a series of tiny laser cut holes
from under the arms to the waistband, allowing air to circulate thus keeping
players comfortable.
The
new Home and Away kit will go on sale with 2 stars above theJuventus logo. All
fans will be able to personalise the jerseys, receiving a special patch with
the words ‘30 sul campo’ (30 on the pitch), to put on the kit, available at
retail.
The
new Juventus Football Club collection will be available from today (July 11) in
the Juventus (Juventus Store and Juvestore.com) official channel and from July
19 in Nike Stores and leading shops.
+ comments + 1 comments
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