Nike and Juventus 2012-13 Home Kit

The new Juventus home kit for the 2012-13 season was presented today at the Juventus Stadium, alongside the Italy Final of The Chance a global talent search for young footballers.

The modern yet classic design of the home kit marks the return of theiconic four very wide, vertical black stripes on the shirt which represent the four core values of the club - family, union, loyalty and honour - as expressed by the Agnelli family indicated as the fundamental pillars of Juventus when it took over the Club in 1923.

The historic motto coined by the president Giampiero Boniperti (‘Vincere Non È Importante È L’Unica Cosa Che Conta’ - Winning isn’t important, it’s everything), is the inner deck detail, while the outer neck graphic simply reads ‘Juventus’. The Eurostile font, sdesigned by Aldo Novarese for Nebiolo, one of the best-known printers in Turin, in 1962, has been reintroduced to the shirt.

The colouring for the names on the back of the jersey has gone back from yellow to black and the classic black box on the back for thenumbers in white has returned. The cuff and collar of the shirt are inspired by the 1951-1952 Scudetto (Shield) winning jersey.

The white short also has ‘Juventus’ in the Eurostile font on the back of the waistband.

The white socks have a black detail at the ankle and the top and again ‘Juventus’ in that same font. The socks also offer an innovative design featuring an updated cotton footbed for greater comfort and support.

“The partnership between Nike and Juventus is celebrating its tenth year with an extraordinary victory taking the Club back to the level that it has always rightly held.” - said Andrea Rossi, General Manager of Nike Italy. “This season, we’re giving the Italian Champions an iconic jersey, inspired by tradition but with a modern look and performance innovation giving players the very best on the pitch.”

Andrea Agnelli, president of Juventus, commented, “Today, we’re with NIKE once again for the presentation of the new black and white jersey, to honour the results achieved by Juventus last season. The 30th shield, won in the field, is sealed by a jersey that enhances the values of victory and the partnership between Juventus and NIKE, world leaders in sport.”

The new home kit is made from Nike’s ground-breaking recycled polyester, making it Nike’s most environmentally friendly kit ever produced. Each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles. This innovative production process reduces energy consumption by up to 30% compared to the manufacture of traditional polyester. Nike has used an estimated 115 million recycled plastic bottles to create its high performance kits since 2010.

The kits are made out of 23% lighter fabric with 20% stronger knit structure than Nike’s previous kits and feature Nike Dri-FIT technology to wick moisture away from athletes to help keep them cool and dry on-pitch. The kits have bonded re-enforced T-bar junctions supporting critical seams on the shirt and shorts, and inner welded seams with a flat finish to improve comfort and performance.  Temperature regulation is helped by ventilation zones, consisting of a series of tiny laser cut holes from under the arms to the waistband, allowing air to circulate thus keeping players comfortable.

The new Home and Away kit will go on sale with 2 stars above theJuventus logo. All fans will be able to personalise the jerseys, receiving a special patch with the words ‘30 sul campo’ (30 on the pitch), to put on the kit, available at retail.

The new Juventus Football Club collection will be available from today (July 11) in the Juventus (Juventus Store and Juvestore.com) official channel and from July 19 in Nike Stores and leading shops.