International
publisher of video games, 505 Games, has announced that it is entering into a
worldwide agreement with global sports powerhouse, adidas, to publish the long-awaited
adidas miCoach console game. The title will be available in the
winter of 2012 for the Xbox 360® video game and entertainment system from
Microsoft, and Sony’s PlayStation®3.
miCoach is a personal training system from adidas for
athletes of all ages, gender and level. Users can develop bespoke training
plans according to their chosen sporting activity, track their workout
progress, get coaching feedback, and see improvements.
adidas miCoach, the video game, brings a more technical, sports-training
approach than other ‘fitness’ games on the home console systems. Boasting full
motion-controlled support and full optical body tracking with the Kinect™ for
Xbox 360 sensor and PlayStation®Move, players can train alongside their sports
heroes with over 400 exercises dedicated to optimising fitness levels for
particular sports activities.
Unparalleled
connectivity further enables the millions of people worldwide who interact with
the miCoach system through mobile apps and micoach.com to extend their training programme into their
living rooms and add their achievements in the game to their exercise regime.
miCoach features 18 of adidas’ globally recognised
athletes across 6 different sports including Kaka, Dwight Howard, Manuel Neuer,
Jessica Ennis, Jose Mourinho, Ana Ivanovic, Will Genia and Eric Berry all of
whom provide Master classes for their sport.
Simon Drabble,
Director of miCoach business unit for adidas said “we are very
excited to be bringing the miCoach console game to market. Training alongside
your own heroes is a fun and engaging way to get better for your sport or
simply help you reach your fitness goals”
“Working with adidas on
bringing this game to market provides a very exciting and immediate
opportunity,” said Tim Woodley, Head of Global Brand at 505 Games. “Bringing
something truly new to the sports training and fitness segment on consoles,
integrating it into the wider miCoach pantheon and capitalising on a packed summer
of sport in 2012 is just the start of a great relationship.”
The miCoach game has been in development for one and half years with UK
developer Chromativity (formerly Lightning Fish Games) under exclusive license
from adidas.
adidas miCoach will be released worldwide in July/August
2012.
Please visit news.adidas.com to stay up to date with the latest adidas
news. For more information on miCoach visit www.micoach.com
