The
U.S. Men’s National Soccer Team will compete in Brasil this year in a bold and
deeply patriotic new away kit.
The
new away jersey has a modern crew-neck collar and consists of three bands
representing the colors of the American flag. The base color of the jersey and
the cuff of the sleeves feature a prominent red. The upper torso and top
sleeves include a bold blue tone, and a white chest band extends over the
middle of both sleeves.
Inside
the back of the neck is a pennant tab featuring thirteen red and white stripes
to represent the original thirteen colonies that declared independence and
formed the first states.
“The
USA has a profound and passionate pride in their nation,” said Martin Lotti,
Global Creative Director for Nike Soccer. “We wanted to create a design that
reflects this in a daring and colorful fashion to give them an even more
imposing appearance on the pitch.”
The
back of the jersey features a unique and specially designed name and number
font, which is modern, angular, and directly influenced by U.S. sport teams.
Each number on the back of the jersey also houses a small U.S. Soccer crest at
the bottom.
“I
like the patriotic design and color scheme and I think it will look great on
the pitch,” said U.S. Men’s National Team Captain Clint Dempsey. “Hopefully
they will serve us well as we head into a competitive group."
The
red shorts are slimmer and more tailored to the body, with a cut specifically
designed to aid movement and comfort. The center back of the shorts feature
Nike’s signature laser vents to aid in cooling and allow for moisture
management.
The
new away socks are also red, so the color extends impressively from the feet,
through the shorts and all the way to the white chest band on the jersey.
“The
new kits fit really well, look great and most importantly, are really
comfortable, especially when we are running all over the field for 90 minutes
in all sorts of different weather,” said U.S. Women’s National Team striker
Sydney Leroux. “All of us on the team are environmentally conscious so the fact
that it is sustainably designed using recycled Dri-FIT polyester is also a big plus.”
In
a portrait series lead by Clint Demspey and Sydney Leroux, a group of notable
athletes and fans were photographed wearing the new kit to show their support
for the team. Included are football players Andrew Luck and Ndamukong Suh;
skateboarders Eric Koston and Sean Malto; track and field gold medalist Allyson
Felix; and former U.S. National Team member Alexi Lalas.
The
new U.S. National Team Away Kit is available at Nike stores and on nike.com
beginning April 1.
ULTIMATE IN COOLING AND COMFORT
The
kit aids performance by regulating player’s body temperature during the course
of the match. By using a combination of Nike Dri-FIT Technology, “burnout” mesh
and laser-cut ventilation holes, designers are able to localize cooling where
players need it most.
Nike
Dri-FIT technology pulls moisture away from the skin to the outside of the
garment where it evaporates more quickly. Laser-cut ventilation holes and
engineered mesh in key areas where heat is generated allow for increased
breathability and airflow across the skin.
“By
managing sweat and keeping the body cooler longer, players feel more
comfortable, sweat less, and perform better,” said Lotti.
In
addition to keeping players cool, the kit is made with a new dual-knit
fabrication that incorporates cotton and recycled polyester for the best in
moisture wicking properties, while adding a softer feel and more flattering
shape.
ENVIRONMENTAL
SUSTAINABILITY
In
line with Nike’s commitment to superior performance with lower environmental
impact, the shirt, shorts—and for the first time in a national team kit, the
socks—all feature fabric made from recycled plastic bottles (100 percent
recycled polyester in the shorts, 96 percent recycled polyester in the shirt
and 78 percent in the socks). Each kit is made using an average of 18 recycled
plastic bottles. Since 2010, Nike has diverted almost two billion bottles from
landfills, enough to cover over 2,800 full-sized soccer pitches.
“Incorporating
environmental sustainability is a key part of the design and development
process for us,” said Lotti. “Our aim is to create a kit that performs for
players and is good to the planet.”
PERFECT
FIT
Designers
used three-dimensional body scans of elite footballers to collect data on the
form of today’s players and identify an updated fit, improving comfort and
allowing the body to move more naturally within the kit.
While
looking at every element of the modern soccer kit, Nike designers even paid
special attention to the kit’s socks.
Combining
athlete insight and research with new materials and fabrications, the Nike
Elite Match Fit Sock for 2014 features a sleeker fit specific to football.
Strategically
cushioned zones provide comfort and protection at the big toe and anklebones
where the majority of impact occurs, while arch support locks down the foot to
prevent slipping. Material was also eliminated to enhance touch and decrease
bulk, and flex grooves were added to the ankle and the top of the foot to help
prevent bunching.
NIKE PRO BASELAYER
Nike
has redesigned its baselayer shorts for 2014 taking insights directly from some
of the best players in the world.
“When
we asked players to talk about the kind of protection they need during a match,
they showed us scars and abrasions on their upper-back hip area from sliding,”
recalled Lotti. "Several players showed us these same injuries so we set
out to add more protection, while balancing the need for lightweight fabrics
and breathability.”