The
new Portugal away kit for the 2014 season is stylish and luxurious, infused
with the best in performance innovation.
“We
wanted to give Portugal a classic and sophisticated look for their new away
kit, which captures the flamboyance and brilliance of the football that saw
them qualify for Brasil,” said Martin Lotti, Global Creative Director, Nike
Football.
With
the white away jersey, Nike designers wanted to give Portugal a tailored,
well-dressed look. It boasts a unique two-level stand collar and blue cuffs.
On
either side of the Portuguese Football Federation’s crest are the years 1914
and 2014 to commemorate the team's centenary.
Inside
the back of the neck is a white pennant tab featuring the Order of Christ, an
evocative Portuguese cross that pays homage to the nation's rich seafaring
history. The cross radiated from the sails of the ships helmed by great Portuguese
explorers during the 15th century.
The
names and numbers on the back of the jersey are inspired by old typefaces used
on traditional Portuguese signs, producing a font that is both contemporary and
Art Deco.
The
blue away shorts are simple and iconic, with a slimmer fit tailored to the body
specifically designed to aid movement and comfort. The center back of the
shorts feature Nike’s signature laser vents to promote cooling and allow for
moisture management. The new away socks are white.
"The
new away kit is very impressive, the white color is very stylish and I can't
wait to wear it," says national team captain Cristiano Ronaldo. "It's
the ultimate honor to represent your country as a footballer and wear your
national team kit with pride. I am sure this kit will give the whole team
confidence to perform for our nation."
The
kit aids performance by helping regulate player body temperature over the
course of a match. By using a combination of Nike Dri-FIT technology, mesh
panels and laser-cut ventilation holes, designers are able to localize cooling
where players need it most.
Nike
Dri-FIT technology pulls moisture away from the skin to the outside of the
garment where it evaporates quickly. Laser-cut ventilation holes and engineered
mesh in key areas allow for increased breathability and airflow across the
skin.
“By
managing sweat and keeping the body cooler longer, players feel more
comfortable, sweat less and perform better,” said Lotti.
In
addition to helping players stay cool, the kit is made with a new dual-knit
fabrication that incorporates cotton and recycled polyester for the best in
moisture-wicking properties, while adding a softer feel and more flattering
shape.
In
line with Nike’s commitment to superior performance with lower environmental
impact, the shirt, short — and for the first time in a national team kit, the
socks — all feature fabric made from recycled plastic bottles (100 percent
recycled polyester in the shorts, 96 percent recycled polyester in the shirt
and 78 percent in the socks). Each kit is made using an average of 18 recycled
plastic bottles. Since 2010, Nike has diverted almost two billion bottles from
landfills, enough to cover more than 2,800 full-sized football pitches.
“Incorporating
environmental sustainability is a key part of the design and development
process for us,” said Lotti. “Our aim is to create a kit that performs for
players and is good to the planet.”
Designers
utilized three-dimensional body scans of elite footballers to collect data on
the form of today’s players and identify an updated fit, improving comfort and
allowing the body to move more naturally within the kit.
While
looking at every element of the modern football kit, Nike designers even paid
special attention to the kits’ socks. Combining athlete insights and research
with new materials and fabrications, the Nike Elite Match Fit sock for 2014
features a sleeker fit specific to football. Strategically cushioned zones
provide comfort and protection at the big toe and anklebones where the majority
of impact occurs, while arch support locks down the foot to help prevent
slipping. Material was also eliminated to enhance touch and decrease bulk, and
flex grooves were added to the ankle and the top of the foot to prevent
bunching.
NIKE
PRO BASELAYER
The
new Nike Pro baselayer is the lightest ever from Nike and features increased
venting and breathability.
Players
have a variety of Nike Pro baselayer styles for players to choose from. These
are designed for the varying temperatures and conditions athletes will
encounter in Brasil, which are expected to vary from high heat during mid-day
matches, to much colder temperatures in the southern match locations during
evening games.
Nike
has redesigned its baselayer short for 2014 taking insights directly from some
of the best players in the world.
“When
we asked players to talk about the kind of protection they need during a match,
they showed us scars and abrasions on their upper-back hip area from sliding,”
recalled Lotti. “Several players showed us these same injuries so we set out to
add more protection, while balancing the need for lightweight breathability.”
The
result is the Nike Pro Combat Ultralight Slider Short. Featuring increased and
adjusted abrasion protection zones to match the athlete’s sliding pattern, the
short is also 20 percent lighter than previous versions and made with 87
percent recycled polyester. Weight was eliminated through the addition of mesh
for increased breathability and cooling where the athlete generates heat.