The
2014 national team kit for Greece was unveiled today during the team’s training
session prior to the international friendly game against Korea. Young
footballers joined the national squad at the training ground to present the kit
and inspire their heroes ahead of the journey to Brasil.
The
symbolic handover of the jersey was designed as a continuation of Nike's
“Attack as One” social activation during the tournament qualifiers. The
campaign celebrates the spirit of unity and cohesion of the Greek team and
their aspiration to play daring and attacking football even though they are
famous for their rigid defense.
“It
is very special to receive the national team jersey from the young footballers
who aspire to wear it one day It is a
great honor for me and my teammates to represent the country. We will be united
as a team, as always, and we will do our best to bring joy to our supporters in
Brasil this summer,” said Georgios Samaras,
Greece national team striker.
In 2014, Greece will play in a stylish and
contemporary new kit embedded with the best in performance innovation.
“In
addition to providing leading performance benefits, our aim is to celebrate
each country, and we sought to give Greece an attractive and modern new kit
that showcases their deep patriotism and the colors of their national flag,”
said Martin Lotti, Global Design Director, Nike Football.
GREECE
NATIONAL TEAM KIT DESIGN
The
new Greece home jersey is white with a blue polo collar and deep blue cuffs on
the sleeves, both featuring a thin white stripe. The long concealed collar
placket reflects the best of modern tailoring.
The
new shorts are white. Simple and iconic, the fit is slimmer and more tailored
to the body, with a cut specifically designed to aid movement and comfort. The
center back of the shorts feature a meshs insert panel to aid in cooling and
allow for moisture management. The new home socks are also white.
The
new away kit has a reverse design with the blue jersey featuring a white polo
collar and white cuffs on the sleeves, both with a thin blue stripe. Away
shorts and socks are also blue
ULTIMATE
IN COOLING AND COMFORT
The
kit aids performance by helping regulate player body temperature over the
course of match. By using a combination of Nike Dri-FIT Technology, mesh panels
and laser-cut ventilation holes, designers are able to localize cooling where
players need it most.
Nike
Dri-FIT technology pulls moisture away from the skin to the outside of the
garment where it evaporates more quickly. Laser-cut ventilation holes and
engineered mesh in key areas where heat is generated allow for increased
breathability and airflow across the skin.
“By
managing sweat and keeping the body cooler longer, players feel more comfortable,
sweat less, and perform better,” said Martin Lotti, Creative Director for Nike
Football.
In
line with Nike’s commitment to superior performance with lower environmental
impact, the shirt and shorts feature fabric made from recycled plastic bottles.
Each kit is made using an average of 18 recycled plastic bottles. Since 2010,
Nike has diverted almost two billion bottles from landfills, enough to cover
over 2,800 full-sized football pitches.
“Incorporating
environmental sustainability is a key part of the design and development
process for us,” said Lotti. “Our aim is to create a kit that performs for
players and is good to the planet.”
NIKE
PRO BASELAYER
The
new Nike Pro baselayer is the lightest ever from Nike and features increased
venting and breathability.
Players
have a variety of Nike Pro baselayer styles for players to choose from. These
are designed for the varying temperatures and conditions athletes will
encounter in Brasil, which are expected to vary from high heat during mid-day
matches, to much colder temperatures in the southern match locations during
evening games.
Nike
redesigned its baselayer short for 2014, taking insights directly from some of
the best players in the world.
“When
we asked players to talk about the kind of protection they need during a match,
they showed us scars and abrasions on their upper-back hip area from sliding,”
recalled Lotti. “Several players showed
us these same injuries so we set-out to add more protection, while balancing
the need for lightweight and breathability.”
The
result is the Nike Pro Combat Ultralight Slider Short. Featuring increased and adjusted abrasion
protection zones to match the athlete’s sliding pattern, the short is also 20
percent lighter than previous versions and made with 87 percent recycled
polyester. Weight was eliminated through the addition of mesh for increased
breathability and cooling where the athlete generates heat.