PUMA
is proud to introduce its most powerful boot yet with the launch of evoPOWER.
Officially launched in Barcelona, evoPOWER is a new performance boot designed
to enhance a player's natural kicking ability, and optimise a player's power
and accuracy when striking the ball.
Inspired
by the freedom of movement of barefoot kicking, evoPOWER features the most
advanced PUMA technologies to date and will be worn on pitch by Cesc Fàbregas,
Marco Reus, Mario Balotelli, Yaya Touré, Nemanja Vidić, Dante and many
others.Studies show that a bare foot generates a more powerful kick than a
booted foot through non-restricted flexibility.
However,
players experience a loss of control and accuracy over the ball due to the
natural contours of the foot. evoPOWER features the Gradual Stability Frame
(GSF) which is an innovative spine in the sole plate that allows the boot to
bend both ways, enabling the boot's movement to be as close as possible to the
biomechanics of the bare foot and replicate its natural power.
This
is further enhanced through the Adap-Lite special upper that only stretches
vertically. Control and accuracy are improved through AccuFoam insert located
on the upper which, upon impact, creates a smooth and flat kicking surface.
Throughout
the boot's development, PUMA worked with independent experts to test and prove
the power and accuracy of the evoPOWER boot. PUMA players Cesc Fàbregas and
Marco Reus also tested the boot, providing important feedback.
Cesc
Fàbregas said, "Taking inspiration for a football boot from an actual foot
sounds like the most obvious thing in the world, but in all the time I've spent
in football, it's the first time I've heard of this being done. When you try on
these new boots, they are actually quite different to what we have worn before.
They are so much more flexible; the way they bend with the natural shape of
your foot really helps you to shoot harder."
Marco
Reus commented, "Shooting from distance is a key part of my game, in open
play and free kicks. Having a boot that maximises power in these instances is
necessary to help you capitalize on these moments, and this evoPOWER boot gives
me a lot of confidence. I like the thought behind it and have tested it a lot.
You can feel a genuine difference – so much so, it actually surprised me. This
is a very exciting new boot PUMA have created."
Mario
Balotelli added, "I'm new to the PUMA family, and the football boots they
produce were one of the reasons for me signing the deal. The evoPOWER boot
impressed me from the first day I tried it in training, I hadn't really seen a
boot like it before. What PUMA say about it is true, the flexibility helps
create a better contact with the ball and generate really good shooting
power."