Today,
adidas launched a new campaign in Madrid together with Mesut Özil in order to
welcome the world-class football player to the adidas family. The campaign
entitled "Welcoming Mesut to the family" shows the international
player in a commercial with football greats such as Bastian Schweinsteiger,
Kaka, Philipp Lahm, Manuel Neuer, Zinedine Zidane, Thomas Müller and Marcelo –
all of them adidas players who are seen in the clip giving Mesut Özil a
friendly welcome to the family.
The
campaign, which was developed by the Berlin-based advertising agency
dieckertschmidt, will be launched immediately, predominantly via digital media
and primarily through the adidas social media channels, such as Facebook and
YouTube. Numerous adidas athletes will also add the slogan "Mesut is my
brother" to their Facebook profiles.
Mesut
Özil said: "I am proud to be part of the adidas family and I immediately
felt at ease in my talks with adidas managers. adidas is the number one brand
and has a unique history in football. I already wear adidas jerseys when
playing for the German national team and for Real Madrid – so this partnership really
cements our relationship."
Herbert
Hainer, CEO of adidas AG, said: "We are happy that Mesut Özil has joined
us. He is one of the outstanding personalities in German and international
football and strengthens our portfolio of great players all over the world.
With this partnership, we are once again highlighting our exceptional position
as the number one brand in football."
Mesut
Özil is not only one of the most extraordinary football players in the world,
he is also a record holder when it comes to social media. He is the only German
to have exceeded the 10 million mark on Facebook, with 10.8 million fans. His
2.8 million followers on Twitter also make Mesut Özil a strong international
brand.
