Today, adidas is proud to reveal the range of new Official Match
Balls for the 2013/2014 season of the UEFA Champions League, UEFA Europa League
and the 2013 UEFA Super Cup competition.
The Finale 13 – The Official Match Ball for the 2013/2014 UEFA
Champions League season
The adidas UEFA Champions League Finale 13 Official Match Ball will be used by
Europe’s elite clubs during all group stage matches of the 2013/2014
competition. As with previous Official Match Balls, the new design features an
outer coating texture designed to provide optimal grip at the point of impact.
The artwork within the iconic star panel construction uses
distinctive colours (white / infrared / silver / black) and graphics to signify
a “ceremony of light” design. The iconic UEFA Champions League logos positioned
within the top and bottom star panels and the individual strands spreading from
this design represent the vibrant stadiums on match day and resulting light
beams emanating across Europe.
This season adidas will launch a social media based campaign for
fans enabling them to engage in “real time” and enhance their UEFA Champions
League experience. Gamedayplus is a season long interactive platform
celebrating the brand’s long association with the UEFA Champions League and is
designed to provide fans throughout the world with an enhanced match day
experience.
The platform will be hosted predominantly on twitter @adidasfootball
and will involve a series of consumer experiences / rewards for taking part.
The season-long activation is endorsed by top coaches such as Pep Guardiola (FC
Bayern Munich), José Mourinho (Chelsea FC) and Carlo Ancelotti (Real Madrid
CF).
From mid-September, fans can access the experience online on www.adidas.com/gamedayplus and @adidasfootball on Twitter.
The Official Match Ball for the UEFA Europa League
The Official Match Ball for the 2013/2014 season of the UEFA Europa League will
see a new distinctive design inspired by the silhouette curves of the famous
UEFA Europa League trophy and logo. Incorporating the now iconic UEFA Europa
League colours (red/yellow), the Official Match Ball is also inspired by the
“ceremony of light” design treatment, similar to the UEFA Champions League
Finale 13 Official Match Ball.
adidas are also proud to launch a season long campaign dedicated
to the UEFA Europa League called “UEL Away Days”, a YouTube series showcasing
fan journeys capturing the sights and sounds of following the UEFA Europa
League and following your team across Europe.
The Official Match Ball for the UEFA Super Cup
Tomorrow, UEFA Champions League winner FC Bayern Munich will play fellow adidas
club Chelsea FC, winner of the 2012/13 UEFA Europa League, in the UEFA Super
Cup 2013 taking place in Prague. The ball includes the UEFA Super Cup logo at
the heart of the design and integrates the blue and red colours of the two
finalists.
UEFA Champions League Finale 13 and UEFA Europa League Official
Match Balls are now available for purchase in adidas retail outlets, associated
stockists and via www.adidas.com/football.
