Brasil
striker Neymar has seen instant tournament success in Nike's new Hypervenom
boots, scoring four spectacular goals, including one in Sunday's Final. Here,
the designers of the new boots give some insight into the technology behind
them.
The Hypervenom is a completely new boot created with feedback from top players including Neymar, Wayne Rooney and Zlatan Ibrahimovic. These players specified the need for a boot that could help them create space quickly in and around the penalty area, and get their shot off from any angle. They discussed the increased agility of opponents, referencing today’s defenders who are now as quick, agile and skillful as many of the world’s best forwards.
Brasil striker Neymar was most direct in his feedback: “Help me make space more often and more quickly. I want a boot that helps enhance my agility and gives me the space to get my shot off before I’m closed down.”
“Neymar’s input was invaluable. He had been wearing the Mercurial Vapor IX boot, a pure speed product designed to help athletes look and find space to beat a man. The Hypervenom focuses on creating the space in order to put the ball in the net. It’s a small but important nuance,” said Phil McCartney, VP Nike Football, Footwear.
NEW
BOOT FOR CHANGING GAME
The Nike Football design team, led by Nike Football Design Director Denis Dekovic, began by looking at the attacking forces in today’s game. “The game is changing. It used to be that speed was the focus of the attacking side of the game, but now everybody has pace,” Dekovic said. “The Nike Hypervenom is a response to the way the game is changing. Players want to be quicker, not just in a foot race, but quicker with the ball at their feet in small spaces. They want to create chances from nothing. These faster, more agile defenders need to be combatted and the Hypervenom is designed to do exactly that.”
The Nike Football design team, led by Nike Football Design Director Denis Dekovic, began by looking at the attacking forces in today’s game. “The game is changing. It used to be that speed was the focus of the attacking side of the game, but now everybody has pace,” Dekovic said. “The Nike Hypervenom is a response to the way the game is changing. Players want to be quicker, not just in a foot race, but quicker with the ball at their feet in small spaces. They want to create chances from nothing. These faster, more agile defenders need to be combatted and the Hypervenom is designed to do exactly that.”
REVOLUTIONARY NIKESKIN UPPER
The
design team knew that the product had to re-examine the way boots were being
created.
“Traditionally
a new boot will focus on an evolution of the fit, the upper material or the
sole plate and stud configuration. The Hypervenom features new solutions for
all of these areas,” said McCartney.
The
Hypervenom’s upper is created using the new NIKESKIN system. This execution of
NIKESKIN features a soft, supple mesh bound with a thin polyurethane film, and
is finished off with Nike All Conditions Control technology (ACC) to provide
the same level of foot-to-ball control in both wet and dry conditions.
“Mesh
delivers an amazing level of comfort and feel. The athletes asked us to deliver
a boot that gets as close as possible to the feeling of playing barefoot,”
Dekovic said. “Mesh takes us a step closer to doing that and the All Conditions
Control finish keeps the mesh dry.”
PERFECTED
LAST AND OUTSOLE
The
Hypervenom also features a new foot last, removing excess materials to place
the foot closer to the ground and ball. It is Nike’s most anatomical last to
date.
Nike
worked with some of the world’s top podiatrists to create a decoupled outsole
that increases the player’s ability to make that important first step away from
the defender. A groove in the forefoot helps to quickly activate the first
metatarsal, the bone that defines reaction time of the foot’s first movement.
The
chassis of the outsole features compressed nylon for a high-response plate that
helps deliver strength while being incredibly light. The stud configuration and
length is designed to allow for faster penetration of the surface, and ultimately
a quicker release – all innovations designed to help players create space
faster than ever before.
The new Nike Hypervenom debuted on June 2 in the Brasil v. England match on the feet of Neymar and Wayne Rooney. Other players set to wear the boot include Zlatan Ibrahimovic and Robert Lewandowski.
