Nitrocharge
is the first new adidas boot silo since the release of the hugely successful
f50 range in 2004. Stars such as Messi,
Villa and Benzema have made their names in the f50 and adidas now looks to a
new set of world class footballers to rise to the top in the revolutionary
Nitrocharge boot.
The
visually striking Nitrocharge is an evolution of adidas’ heritage in creating
footwear to fit certain player types. The unique positioning of Nitrocharge has
energy retention at its heart and has been designed specifically for ‘The
Engine’ player, the archetypical footballer who is always first on the team
sheet; the player who powers a team, running and tackling more, relentlessly
and ferociously seeking chances from box-to-box over 90 minutes.
'The
Engine’ is a player adidas has recognised and actively sought to engage with
over the last two years. Now, following a partnership with football
statisticians Opta, an algorithm has been developed from which player
performances can be analysed to determine how well they suit ‘The Engine’ role.
The
Nitrocharge boot realises a range of new technologies that when combined will
innovate the way ‘Engines’ play the beautiful game:
• The eye catching ENERGYSLING arches
over the boot and supports sidecut and turn movements to sharpen reactions on
the pitch
• The sole plate of the boot contains a
zig-zagging ENERGYPULSE, inspired by spring technology, with high-elastic material at its heart,
providing premium energy during the off toe phase of sprinting
• A Protection mesh layer around the
foot and Protection pads around the most sensitive tackle zones such as the
Achilles tendon also feature in the boot
• Compatible with the adidas miCoach
SPEED_CELL, players can measure on-pitch performance and focus on improvement
over time
The
boots will be released in a dramatic blue and yellow colour way. The new
Nitrocharge boot is available for purchase in South Africa from the 20th May
2013 in blue beauty f10 / running white / electricity and will be worn on-pitch
by ‘Engine’ players Daniele De Rossi (A.S. Roma), Dani Alves (Barcelona),
Ezequiel Lavezzi (Paris Saint Germain) and Javi Martinez (FC Bayern Munich).
Recommended
Retail Price: R799.00 for entry-level and R1, 999.00 for top-end ranges.
Available
at: Concept (adidas Performance) stores, football specialists and selected
retailers.
For
further information please visit adidas.co.za/football or go to
facebook.com/adidasfootball or @adidasZA on twitter to join the conversation.
