To mark the occasion, adidas has created a
hero film featuring some of Chelsea’s biggest stars and iconic imagery that
will adorn the club for the forthcoming season.
The artwork and film illustrate the commitment and the lengths that the
players will go for the club.
The
imagery is the centerpiece of the adidas marketing campaign based on the belief
that Chelsea is not just a football club, not just a team, but something deeper
and emotional.
adidas
spokesperson said “The campaign was created based on the insight that Chelsea
can clearly own ‘blue’ as a colour. Not only do they sing about it, but they
are the only club in the English Premier League that call themselves ‘The
Blues’. Seeing the players take part and show their commitment to the colour
and the lengths that they will go to will inspire the fans and show the club as
they have never been seen before”
Each
player spent two hours on set to create this epic piece of film and imagery showcasing
their passion, love and commitment to the club.
David
Luiz, “I have really enjoyed being part of this day, I would do anything for
this club and to show my passion for being a Blue means everything to me”
Juan
Mata, ‘The blue is to belong to this club, as a player and a supporter’.
Petr
Cech, ‘I can say that painted in blue, It shows how blue I can be, Chelsea is a
huge part of my life and Chelsea Football Club has become like my second
family’.
The
campaign launches today and Chelsea fans will be able to explore the imagery
throughout Stamford Bridge as Chelsea take on Sunderland.
The
kit will be revealed over the forthcoming weeks. To pre-order and show your
‘all in’ for Chelsea Football club,visit www.chelseafc.com/allin
