Adidas
are excited to announce the next generation adizero f50® football boot, a boot
which enables players to be faster than ever before.
The
new adizero f50® is all about precision engineering with every aspect of the
boot design based around making the wearer as fast as possible on the football
field. At only 165g, the adizero f50® is one of the lightest shoes on the
market.
They
will be released in a new Vivid Yellow / Black / Green Zest colour way allowing
wearers to own the spotlight. Football fans will get an early preview of what
the boots can do when the world's best player, Leo Messi, exclusively debuts
them in the UEFA Champions LeagueTM against Celtic on 7th November.
The
new adizero f50® combines revolutionary technologies with cutting edge
engineering in order to create the latest incarnation of the hugely successful
silo series. Sprintskin is a 1.5mm thick synthetic layer that allows the boot
to be lightweight whilst maintaining a natural feeling between boot and ball.
Sprintweb is the 3D printed texture on the surface of the boot that allows for
exceptional ball control at speed and also provides the supple but stable
construction. The final layer of boot construction is the Sprintframe, a strong
but lightweight lower section that offers players a perfectly balanced boot.
The
next-generation technologies are designed to enable players to ‘Find Fast’, and
performance metrics can be tracked, analysed and compared against the best
players in the world or with your friends via social media networks using the
ground breaking adidas miCoach® capability.
The
specially designed cavity within the new adizero f50® houses the miCoach
Speedcell® which records statistical data such as top speed, distance covered,
and active zones. Once the data is captured, it can be wirelessly synced up to
an iPhone/iPod or PC/Mac allowing players to analyse their performance, get
tips and advice on how to improve, and compare themselves to others.
From
mid-November onwards some of the most exciting professional players in the
world, including Dani Alves, Karim Benzema, David Silva and David Villa will
dominate the game in the boots. Local players that will use the new boot
include; Oupa Manyisa, Tsepho Masilela, Sifiso Myeni and Kama Billiat. They
will start using the new boot on the 20th of November 2012.
The
new adizero f50® boots will be available at adidas own-retail outlets as well
as specialist stores worldwide from December 2012 in Vivid Yellow / Black /
Green Zest. In addition, footballers can download an exclusive mobile app that
will unlock unique adidas content, insight into the new boot, and chances to
get closer to the brand and its ambassadors. For further information please
visit adidas.com/football or go to www.facebook.com/adidasfootball
or @adidasfootball on twitter to join the conversation.
