Gather
up your old running footwear and turn them into something valuable with the
launch of the adidas ‘Refresh Your Gear’ campaign.
adidas
is offering a R400 discount on new running shoes for every pair of old ones(of
any brand) donated and will distribute the second-hand gear to disadvantaged
runners through SCORE, a non-profit organisation specializing in community
development in sport and recreation, and The Two Oceans Marathon Initiative
(TOMI).
During
the campaign, local Adidas ambassadors such as Graeme Smith, Lucas Radebe,
Bryan Habana and Jean de Villiers will be refreshing their gear at selected
stores across South Africa in support of the charities involved.
Adidas
PR Manager Zobuzwe Ngobese says “This is the perfect time of year to refresh
your gear and get into some good training for a great year of running which
lies ahead, and this campaign allows everyone to benefit from a discount while
ensuring that their old shoes are going to a really good cause”.
The
handover of the shoes to the two organizations –SCORE and TOMI – is scheduled
to take place in the first week of December. Stefan Howells, Director of SCORE,
says they are delighted to receive shoes from running South Africans as these
will go a long way towards assisting aspiring athletes in disadvantaged
communities.
“We
have seen a lot of potential in the disadvantaged communities that we work with
–where the lack of sporting equipment is a real challenge. These running shoes
will be a welcome gift to the young sportsmen and women,” he said.
The
Refresh Your Gear campaign runs from 15 October to 16 November 2012.Adidas has
partnered with their running retailers throughout South Africa and feels this
is a great opportunity for the public to start their running journey with
adidas. Stores involved include; adidas performance concept stores,
Totalsports, Sportsmans Warehouse, The Cross Trainer, The Sweatshop and other
leading running specialists throughout South Africa.This campaign gives
consumers an added incentive of donating old shoes to those in need, plus the
added benefit of a R400 discount. “There is now no excuse to trial the adidas
technical running range”, says Bradley Stern, the Senior Trade Marketing
Manager, adidas.
