To
celebrate the launch of the new CTR360 Maestri III boot, Nike has created a new
film featuring the world’s leading playmaker Andrés Iniesta, starring as a
puppet master on the pitch. The FC Barcelona midfielder expertly pulls the
strings dominating the midfield and dictating the pace of the game as a tiny
figure on a miniature football pitch theatre set.
In
the film Iniesta wears Nike’s completely re-designed CTR 360 Maestri III: the
boots for the midfield maestro. Maestri – meaning Maestro in Italian – is the
boot favoured by midfield players like Iniesta who rely on innovative
performance features to enhance their control of the ball, and therefore the
game itself.
He
is the player with impeccable ball control, the player who receives the ball,
makes his own time and space and has both the vision and the range of passing
to create game changing opportunities.
On
shooting and starring in the video Iniesta said: “It was fun to shoot; it is
always good to do something a little different from the norm."
He
added: "The CTR 360 III Maestri is the main tool of my trade, it’s what
makes me feel comfortable on the pitch, secure when I touch the ball, when I
want to dribble or make a play. It’s important to feel comfortable in your
boots, and I do."
The
new CTR360 Maestri III is reengineered to deliver enhanced control, traction,
support and lightweight comfort. Using next
generation Kanga-Lite synthetic material for an assured touch and durability,
the new boot also features new All Conditions Control (ACC) technology,
providing the same level of control in either dry or wet conditions.
Innovations
include a revamped 3D control pad that uses separate strips with fins of
varying sizes to hug the arch and maximize contact with the ball, optimizing
receiving and passing accuracy.
An
asymmetrical lacing system enlarges the area used to control the ball and a new
streamlined design enhances touch sensitivity. A dimpled texture on the midfoot
increases friction, once again aiding the players control and touch.
The
new and more responsive plate features a 360 degree stud placement – the boot
deploys round studs on the medial side and blades on the lateral – is designed
to provide premium comfort; perfect for the midfielder’s constant turns, and
cuts through the pitch.
