When
it comes to entertainment in South Africa, Soccer has always had a massive
share of voice. After the adrenaline rush of an action packed game, it’s
difficult to tuck back into mundane viewing. With this in mind, Discovery
Channel (DStv channel 121) is kicking off a football themed campaign on 4 June
to coincide with the EURO 2012 soccer championships.
The
Promotion, voiced by SuperSport commentator, Thomas Mlambo is a spoof of pre
match commentary that sees Discovery’s Key Players take the field to keep
energies high and usher in quality viewing post and pre game.
Thomas
Mlambo felt “It was a real pleasure to work with Discovery on their Dream Team
campaign. I love the channel and when I’m not commenting on the European
championships for SuperSport, I’ll definitely be tuning into Discovery Channel
to support the Mythbusters, Jeremy Wade and the rest of the Dream Team.”
The
Dream Team, will exit the tunnel and take to the pitch from 4th of June and
features five of Discovery’s biggest and most popular faces: Robson Green of
Extreme Fishing fame; Bear Grylls, River Monsters’ Jeremy Wade; and
Mythbusters’ Adam Savage and Jamie Hyneman. So keep your eyes peeled in June
and firmly fixed on Channel 121 to catch the team we can all support.
“We
know our viewers are big sports fans and we think they’ll really love the way
we’ve weaved Thomas’ trademark presentation style and spoof soccer graphics
into the campaign” said Lee Hobbs, Channel Director for Discovery Channel in
Africa. “We’re confident the Dream Team’s unrivalled passion and expertise will
ensure Discovery Channel scores a hatrick with DStv viewers in June!”
