NIKE “MY TIME IS NOW”
CAMPAIGN CELEBRATES HUNGER OF A NEW GENERATION TO TAKE ITS CHANCE ON FOOTBALL’S
BIGGEST STAGE
“Don’t
tell me I have potential” is the rallying insight behind the new Nike Football
“My Time is Now” campaign. The campaign
launches with a new film on May 18th that features a global roster of the
world’s best players, and celebrates the hunger and impatience of young players
ready to tear up the rule book to make their mark in football’s elite ranks.
The
film, which debuts on Facebook, Twitter, Youtube, and nikefootball.com for the first time on May
18th, will also be on TV on May 19th during the European Club Final. Featuring
many of the elite players who will battle it out in Poland and Ukraine, and
later this summer, including Cristiano Ronaldo, Neymar, Andres Iniesta, Wesley
Sneijder, Franck Ribery, Mario Götze, Mesut Özil, Yann M’Vila, Javier Hernandez
and Danny Welbeck. Special guest appearances are made by Pep Guardiola, Laurent
Blanc and basketball superstar LeBron James.
As
the action unfolds, viewers can experience content in a unique interactive way
through hidden tunnels designed to share athlete insights about their hunger to
succeed and inspire young athletes to be better footballers. The My Time is Now film will be available at www.nikefootball.com
“Young
players will stop at nothing to prove they’re good enough to play with the best
in the game,” said Carlos Homedes, NIKE, Global Football Marketing
Director. “Their hunger and impatience
to take a chance is playfully apparent in the “My Time is Now” campaign . A new generation of players is taking their
chance and this summer will mark an exciting time as they burst onto the scene
in Poland and Ukraine.”
We
first join a France v Holland match that is suddenly interrupted by wave after
wave of young players, who invade the pitch, ready to show they have the skills
and hunger to take on the world’s best. Defined by their impatience and
distinctive black and white uniform, they reflect the players Nike is looking
for through “The Chance” which is a global talent search for young players to
prove themselves on an elite stage and take their game to the next level.
As
the young players take their chance they are joined by football’s new
generation and iconic stars as the game heats up. Neymar dazzles with his blinding skills and
faints, Gerard Pique and Andres Iniesta,
complete in corporate suits from a stuffy boardroom meeting, join the play on
pitch. Even Cristiano Ronaldo is ready
to pull on the distinctive black and white uniform sported by the young
players, but he’s out of luck as the last remaining jersey is a small size. He
wears it anyway, ready to join the game.
Also
unveiled in the campaign is the Nike Clash Collection of boots worn by elite
players for the biggest moments on pitch and clash of rivalries and games this
summer. Nike’s Mercurial Vapor VIII, CTR360 Maestri II, T90 Laser IV and Tiempo
Legend IV boots will feature performance innovation and color clash design of
traditional white with a bold second color signifying each boots style to stand
out on pitch.
Nike’s
search for the best global young talent: ‘The Chance’ runs in 55 countries
through May-August. The best 100 players wil take part in global finals at FC
Barcelona’s famed youth academy. The best 16 players will then embark on the
ultimate training tour of the most renowned academy teams in world football,
including Manchester United, Juventus and a U.S. Youth National Team during a
once-in-a-lifetime four week tour. One
player will earn a place at the Nike Academy, now in its second year in
partnership with the Premier League, based in the United Kingdom.
The
Nike Clash Collection will be available at retail and Nikestore.com June 6th.
The
“My Time is Now” film is part of a broader Nike Football brand campaign that
features extensive digital, out-of-home and print executions celebrating iconic
global players and aspiring footballers hungry to break into the elite
game.
