Based
on the classic Tango design used during both the FIFA World Cup and UEFA EURO
tournaments during the early 1980s, the adidas Tango 12 Finale features a
modern interpretation of the design including bespoke graphics designed to
represent the two host countries and link to the key characteristics of
football – unity, rivalry and passion.
The
adidas Tango 12 Finale, which has been developed over a two-year period,
underwent two rigorous types of testing – qualitative player testing, which was
conducted across eight different countries, using players, federations and
clubs from both elite and grass roots football, and quantitative lab testing,
which concluded that the adidas Tango 12 Finale meets and exceeds all FIFA
Approved Standards for an Official Match Ball making it the most tested ball
adidas has ever produced.
With
a month until the tournament begins, the reveal of the new adidas Tango 12
Finale official match ball to fan’s across the world also marks the launch of
the adidas “Road to the Final” – a
campaign designed to give consumers across Europe the chance to win a line-up
of UEFA Euro 2012 prizes, including official match tickets.
The
“Road to the Final” campaign will see the ball complete a virtual tour through
every country competing in the tournament over the course of the next month on
its way to Poland and finally the Ukraine. At each stop an adidas sport star
will post a picture of themselves with the ball on the official adidas Facebook
page and Twitter feed, with every “like” or re-tweet from fans automatically
entering them into a draw to win a line-up of UEFA Euro 2012 prizes.
Alongside
winning different prizes, each selected winner will then be sent a replica of
the Tango 12 Finale and will be asked to post a picture of themselves with the
ball at a famous landmark to show off their success. Following the initial reveal
in Madrid, different winners will be announced across the three weeks building
up to the UEFA European Championships, to follow the winners visit www.facebook.com/adidasfootball
or follow them via Twitter on @adidasfootball.
