Today adidas and Major League
Soccer announced that the 2012 AT&T MLS All-Star Game on July 25 in
Philadelphia will be the world’s first “smart soccer match” and will feature
the new micoach professional soccer team tracking system, the next step in
player performance analysis technology.
The micoach professional soccer
team tracking system provides coaches with real time performance metrics on the
field of play including player position, power output, speed, distance covered,
intensity of play, acceleration and GPS heat mapping.
“adidas has always been known as
a pioneer, an innovator and an industry-leader when it comes to the sport of
soccer,” said MLS Commissioner Don Garber. “It is
an honor that they have chosen to debut their new game-changing and
revolutionary technology at this year’s AT&T MLS All-Star Game in
Philadelphia. adidas has quickly become a leader in sports analytics and we
believe our All-Star Game will serve as the perfect opportunity to introduce
the new micoach professional soccer
team tracking system.”
More on the 2012
AT&T MLS All-Star Game Being The World’s First ‘Smart Soccer Match’ after
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Tested and developed in
collaboration with MLS and its clubs, multiple national teams, and clubs in
Europe, the micoach professional soccer team tracking system is a step further
into the future from the world’s leading soccer brand. This announcement
follows the launch of the world’s first smart cleat – the adizero f50 micoach.
“Our leading innovations help
athletes and coaches on the field of play and we are finding ways to use these
innovations to create more immersive sporting environments and experiences that
will revolutionize the way we view sports and engage and excite fans,” said
Patrik Nilsson, president of adidas America.
“The new micoach team tracking
system combines state of the art technology with real time analysis bringing
the game the most significant advancement in soccer coaching in the modern era. MLS understands digital innovation is the
future of team sports and we are proud to make the MLS All-Star Game the
world’s first smart competition with our new micoach team tracking platform.”
Following the debut of the
micoach professional soccer team tracking system at the MLS All-Star Game, the
new technology will be rolled out globally in the coming seasons.
