adidas Launches
adizero f50 Powered by miCoach – The World’s First Football Boot with a Brain
Today, adidas unveiled the world’s first intelligent
football boot, the adizero f50 powered by miCoach. Soon to be made famous as the ground breaking
‘football boot with a brain’, the 2011 adizero f50 is bringing smart technology
to the field of play.
Football is faster than ever before and the need for
speed has never been greater. Now powered by miCoach, the adizero f50 is not
only the fastest boot on the planet, it is also the smartest. miCoach turns the
adizero f50 into the ultimate digital training tool by letting you track and
upload performance data including speed, maximum speed, number of sprints, distance,
distance at high intensity levels and time.
The adizero f50 boot includes a cavity in the outsole
unit which houses the revolutionary miCoach Speed Sensor. The miCoach Speed Sensor
captures 360° movement and measures key
performance metrics including speed, average speed (recorded every second),
maximum speed (recorded every five seconds), number of sprints, distance, distance
at high intensity levels, steps and stride rates. The on-board memory stores all
your measurements during your game or training for up to seven hours and then
wirelessly transmits the on pitch performance data to your tablet, PC or MAC.
The stats can then be shared with friends on Facebook,
introducing a fun and competitive edge to training as stats can be compared between
yourselves, or even with adidas professional players such as Leo Messi, as they upload their personal results. The stats can also be
uploaded to existing training plans via the miCoach website, which are then built
into the personalised coaching programmes that miCoach technology creates
specifically for you.
And the revolution continues in 2012 when you will be
able to play the miCoach football video game online using your own real-life
abilities. Whether online or in the stadium, the adizero f50’s electrifying,
speed-inspired looks will leave zero doubt as to who is the fastest.
adidas Vice President of Global Football, Markus Baumann
said “We have been working to develop a boot with a brain for some time and
what we have produced will revolutionise the football industry. What makes the
boot unique is that for the first time you will be able to compare yourself to
some of the best players in the world’’.
The launch of the adizero f50 also heralds an exciting
new stage of development for miCoach technology. miCoach technology has always proved adidas’
position as market leader in the use of data in sport to enhance athlete performance
and the introduction of miCoach in the adizero f50 clearly demonstrates the
capabilities of capturing and evaluating every athlete’s performance by making
it available to all.
“Data has been monitored and evaluated to increase
performance in elite athletes for many years. adidas will now bring this
service to the consumer, firstly with the launch of the adizero f50, and then
through a further range of intelligent products capable of storing, monitoring
and evaluating performance on the field of play” commented Simon Drabble,
Director of Interactive Technology at adidas.
The adizero f50 includes other key adidas technologies
including Sprintweb, which provides stability during high speed movements,
Sprintskin, a revolutionary single layer synthetic for incredible ball-feeling
and reduced weight and Sprintframe, which uses geometrics and a new stud
construction to offer the perfect balance between lightweight and stability.
The adizero f50 is also lightest in class, weighing in at only 165g.
The new adizero f50 powered by miCoach will be available
at adidas own retail outlets and specialist stores worldwide from November in
high energy / electricity / white and black / warning / electricity at €210.
Additionally, the adizero f50 miCoach bundle is available from wholesale
outlets at €245 and includes a pair of adizero f50 boots (in colurways as
before), a Speed Sensor and a smart device dongle miCoach CONNECT for iPod and iPhone as well
as the miCoach CONNECT for PC / MAC.
More pictures click
below:
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