Today, adidas, the
leading global football brand, revealed the new Ajax Cape Town home and away
kits for the forthcoming 2013/14 season.
“We are proud to once again partner with Ajax Cape Town
by designing and producing their kit for the upcoming 2013/2014 season and are
delighted with the design for this year’s home and away kits,” commented Gugu
Ntuli, PR Manager at adidas South Africa. “We have been involved with the Club
for nearly a decade and our partnership has gone from strength to strength over
the years.”
This season’s home kit maintains the classic design style
of previous years, aligning once more with the white/toro/white vertical
stripes synonymous with the Cape Town club and derived from its parent club,
Ajax Amsterdam. Embedded within the toro strip are three St Andrew’s crosses,
referencing the coat of arms of Amsterdam – another strong association with its
roots in the European club.
A new and exciting update this year is the striking away
jersey – a tonal black/charcoal variation with red zest applied to a v-neck
collar design (which aligns with this season’s global adidas template) as well
as to the arm detail and the iconic adidas 3 stripes on the shoulders. Within adidas’
illustrious stable of sponsored clubs, Ajax has never been afraid to play
around with various colours and to engage their fans and consumers in testing
these variations, and this bold design is in keeping with that attitude.
“Ajax’s Home kit is steeped in history and the famous
bi-colour design is, for the most part, something we like to maintain in its
iconic form. Within that structure though, we feel that adidas has once again
done a terrific job in creating a classic, sleek design that we are all proud
of,” said Shooz Mekuto, PRO at Ajax Cape Town. “Furthermore, we have seen
growing sales of the away jerseys over the years and this year’s edition is an
exciting variation and one that we are sure the fans will be very happy with.”
Technology
The kit also features the latest adidas technologies to
ensure that it not only evokes pride in the jersey but gives Ajax Cape Town an
edge on the pitch:
ClimaCool™ - adidas
ClimaCool technology provides a mixture of heat and moisture controlling
materials, ventilation channels and 3D fabrics to improve air flow to the skin
in key heat zones meaning that when the body heats up during exercise, for
instance, ClimaCool ensures that the athlete remains cool.
The new home and away kit is now available at adidas Performance
stores as well as many sports retailers countrywide at a recommended retail
price of R599.
For up-to-date news from adidas South Africa or more information about the new Ajax Cape Town kit, visit adidas South Africa news stream, adidas.co.za/football and follow @adidasZA on Twitter to join the conversation.
For up-to-date news from adidas South Africa or more information about the new Ajax Cape Town kit, visit adidas South Africa news stream, adidas.co.za/football and follow @adidasZA on Twitter to join the conversation.
