Nike and Atletico Madrid Launch 2012/13 Kit

Atletico Madrid has launched their new home and away kits for the 2012-13 season.

Home: Atletico Madrid’s home kit sees them return to the team roots, taking inspiration from the club’s first ever strip; with a bold red and white stripe body with blue cuffs on the playing shirt, and blue shorts with red socks.

Away: The new away kit is black, but the jersey will include horizontal grey stripes and a touch of red on the sleeves and the bottom of the shirt to give it a modern feel.  The shorts and socks will be black.

Whilst the kits combine heritage with a modern look, Nike’s innovation gives the team our most technologically advanced kits to aid athlete comfort and performance.

The kits are made from Nike’s ground-breaking recycled polyester, making them Nike’s most environmentally friendly kit ever produced.  Each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles.  This innovative manufacturing process reduces energy consumption by up to 30% compared to manufacturingtraditional polyester. Since 2010 Nike has used an estimated 115 million recycled plastic bottles to create its high performance kits.

The kits are made out of 23% lighter fabric with 20% stronger knitstructure than Nike’s previous kits and feature Nike Dri-FIT technology to wick moisture away from athletes to help keep them cool and dry on-pitch.

Kits have bonded re-enforced t-bar junctions that support critical seams on the shirt and shorts and inner welded seams with a flat finish construction to improve comfort and performance.  Temperature regulation is helped by ventilation zones, consisting of a series of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players comfortable.