adidas launches new Ajax Cape Town 2012/13 Home & Away jerseys

adidas today revealed the new Ajax Cape Town home and away jerseys for the 2012/2013 season.

“Ajax will appear in their new kit for the first time during their friendly against Manchester United at Cape Town Stadium on Saturday 21 July. We couldn’t have asked for a better launching pad,” said Gavin Cowley, Marketing Director for adidas South Africa.

The new home kit incorporates a few changes from last season’s jersey as well as some unusual features. As a result of a subtle printing technique, the Ajax logo – previously featured on the front of the Ajax Amsterdam jersey between 1928 and 1990 – is now imprinted into the red of the shirt.

The new home jersey also features a v-neck collar in red and white, with red trim on the sleeves. The adidas logo is embossed on the jersey and the three adidas stripes trim the shoulder and sleeves.

The 2012/13 season’s away jersey is blue, paired with electric-green shorts. The adidas stripes on the shirt are green while the shorts sport blue stripes.

According to Cowley, the launch of the 2012/2013 Ajax jersey is a special one because of the way the jersey was revealed: “Instead of hosting a traditional press conference, we set up a pop-up soccer pitch in the Phillipi community of Cape Town, where a surprise visit from some of the Ajax squad – wearing the new home jersey – lead to a game with local football fans, who were kitted out in the 2012/2013 away jersey. This was the first time the jerseys were revealed to the public and local community delighted in the experience”.

Click here (http://youtu.be/pEgpZ4UsjLo) to view an exclusive video of how adidas and some Ajax football players surprised Phillipi residents earlier this month.

George Comitis, Ajax Cape Town CEO, said, “Since 2008 adidas have continued to supply Ajax Cape Town with high quality sports apparel. Every year the adidas design team, keeping in mind the traditions of the club, provides a shirt that is synonymous with the Ajax brand but also in-step with the latest trends. The challenge in keeping with the club colours and still providing us with something unique is surpassed and appreciated by all our fans both locally and internationally.

We would like to thank adidas for their commitment to providing quality sports apparel from training gear to match gear. We wear the adidas jersey with great pride.”

The new home and away collection is available from Thursday 19 July 2012 at the Official Ajax Cape Town Fanshop, adidas Concept Stores, Totalsports, Cross Trainer and selected football specialist stores nationwide.