adidas
today unveiled the new third kit for Champions League and FA Cup winner Chelsea
ahead of the 2012/13 football season. The kit, designed by adidas, is a
striking combination of flaming ‘sun’ yellow and black ensuring that Chelsea
stand out on the pitch in the style stakes as well as with their football
prowess.
The
kit also includes the iconic adidas three stripe detail through the arms and a
strong fading graphic to the façade of the chest. The sun yellow colour may
look familiar as it has adorned many Chelsea kits since the 1960s but looks
more striking than ever in this modern and sharp design.
The
striking sun graphic on the front of the black shirt creates a contrast in
colours, giving the impression of power, while the fade in the graphic
represents speed. The Chelsea badge is black and white and stands out against
the sun graphic.
The
2012/13 shirt features adidas’ cutting edge TechFit™ technology to help improve
speed, increased endurance capabilities and enhanced awareness. This works by
stabilising and focusing the muscles’ energy to generate explosive acceleration
and deliver maximum power output.
The
shirts also feature adidas ClimaCool™ technology, a mixture of heat and
moisture controlling materials, ventilation channels and 3D fabrics which improve
air flow to the skin in the key heat zones. Sun coloured mesh panel also
feature on the sleeves of the shirt for better breathability in core sweat
zones.
The
new third kit will feature during the 2012/13 season and will be available to
buy on 9th August. However fans can pre-order online at www.chelseafc.com/megastore
